GOOGLE ADWORDS AD GUIDELINES

Reasons why you may not see your ad on Google search

There are many common reasons why you may not see your ad when you try to search for it. We always recommend using the Ad Preview and Diagnosis tool instead of performing a search on Google.com. It can help you see your ad without accruing extra impressions.

Location targeting

Location targeting lets you target your ads to specific locations. If you’re located outside the area you’re targeting, you won’t be able to find your ad by searching for it. Instead, you can use the Ad Preview and Diagnosis tool to set a custom location and preview your ad.

Daily budget has been reached / Delivery settings

AdWords displays your ads as often as possible while staying within your daily budget. When the budget limit is reached, your ads will typically stop showing for that day.

How quickly your ads are shown during a given day is determined by your ad delivery setting. If you’ve set your ad to standard delivery and you have a low budget, your ad won’t show for every search. This helps you achieve a steady delivery over the course of the day. If you’ve set your campaign to accelerated delivery and look for your ad late in the day, you may not find it.

Ad scheduling

You may not be able to find your ad if you’ve scheduled it to only run at certain hours of the day, or days of the week. Find out if you’ve selected scheduled by visiting the Ad Schedule sub-tab in your campaign settings.

Searching for your own ad on Google

If you repeatedly search for your own ad on Google Search but never click on it, you may stop seeing it. That’s because Google’s system recognises your computer and stops showing you ads that it thinks you aren’t interested in. Remember to use the Ad Preview and Diagnosis tool to view your ad as it appears in Google search results instead of performing a regular search. It prevents you from racking up impressions while you try to locate your ad.

Account under review

We may periodically review accounts for security purposes and to verify billing information. If your account is under review your ads won’t show during this time period. This process is designed for your protection and to maintain the quality and security of AdWords. Your ads will be eligible to show as soon as your account is out of review, usually within three business days.

Billing Information Issue

Review your account billing information to confirm it is correct (credit card number, expiration, address, etc.). If Google has any issue with billing, it will not serve your ads.

Low Search Volume.

If you are not getting any impressions on your ads, it could be due to low search volume for your targeted keywords. Google will note low volume keywords within the “Keywords” tab in the interface.

If you find that your keywords have a low search volume, use the Google Adwords Keyword Tool to find related keywords with higher search volume.