Additional information
| Website Package Size | Small (<20 pages), Large (20-100 pages), X-Large (>100 pages) |
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Keyword Research Service
"It's more like a website growth map"
You will get a detailed roadmap which outlines your best customer opportunities and how to tap into these to grow your business. Your website will rank faster, with less budget & most importantly - long term (no matter what algorithm changes loom ahead).
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Why 99% Of The Industry Gets Keyword Research Wrong!
...and why this investment will be the best money you’ll ever spend on SEO!
Before we go through everything you get as part of our keyword research services, let’s quickly answer why 99% of the industry gets keyword research wrong.
Here’s why.
In the golden days of SEO, you could simply pick your main keyword to rank your website for (e.g. for a plumber, this may have been “best Plumber in my area”), build one page around this keyword on your website, rank it and start generating traffic, calls & sales.
Those days, however, are over.
Times have changed
Google has refined its machine.
This kind of “quick & dirty” approach doesn’t cut it anymore
In fact, by doing things the old way, you’re robbing your website of precious money-making opportunities and are in danger of a penalty.
Here’s 3 Examples How “The Old Way” Hurts Your Business
Targeting just one keyword causes your website to miss out on additional traffic opportunities.
By not covering all information
your users want, you’re not meeting your prospects full expectations. This is called a bad user experience.
Google rewards websites that paint a full picture of a product or service, not just a one sided pitch!
The big takeaway is keyword research isn’t just “picking a few random keywords” anymore.
Keyword research done right, ensures your website:
Taps into what’s going on in your prospect's mind before they ever think about your product, service or business
Targeting just one keyword causes your website to miss additional traffic opportunities.
Features at the top of Google when prospects search for their absolute hottest buying moments.
Ties everything together logically, so Google ranks your website faster, with less budget & most importantly - long-term (no matter what algorithm changes loom ahead).
HINT: Our keyword research service gives you all this and more... no wonder it’s been dubbed the ultimate website growth map.
Who Our Keyword ResearchService Is For
Brands we have worked with:
We’ve worked with marketing managers, business owners and start ups. This is a specialist service that will give you the complete roadmap to grow your website, no matter its current condition. For example:
If you’ve never done SEO before
Our keyword research service will not only map out your websites future but also allow you to get SEO right from day one and save you ongoing promotional budget moving forward.
If you’re not getting results from your current SEO efforts.
This will be the missing piece to remove the “hand break” from your rankings and finally give you the break through you’ve been looking for.
If you’re wanting to expand the growth of your site.
This research will give you market insights, customer acquisition opportunities and content reach you need to breakthrough to the next level of expansion
Anyway... by now you’re properly thinking:
“OK I get it... but what exactly do I get and how does it all work?”
Glad you asked, introducing...
Websites That Sell’s 4 Step KeywordResearch Process
1
Customer Journey Mapping
We get to know your target market really well. SEO aside, it’s not uncommon for us to find marketing opportunities you may have never thought about.
We then use this intel to map out your customer's entire buying journey from not interested to you becoming the only obvious choice to solve their problem.
We then pinpoint the perfect moments along this journey and get your website in front of your prospect at every sales opportunity.
2
Identify Best Commercial Opportunities
Using the insights gained from the market research, we’ll then separate your content marketing efforts between “helpful information” & “selling opportunities”.
In short we:
- Identify your best buying keywords (and how to target them).
- Plan out a content map to maximise your online reach
3
Bridge Competitor Gaps
In this step, we reverse engineer your top competitors and identify what is and isn’t working for them.
We cherry-pick the best ideas and model them to narrow the gap between you and their Websites.
4
Where The REAL Magic Happens
In this final step, we map out and organise all of the research exactly how Google loves it.
You’ll get an easy-to-follow document that shows you which pages you need, how to structure them and how to group everything together so your website ranks faster, with less effort and long term (no matter what algorithm changes loom ahead).
Where to from here?
Here’s Your Next Step
To get started, select the size of your website, click add to cart and complete your purchase.
Once your purchase is confirmed, here’s what will happen next:
Our project manager will contact you via phone to arrange a time for your strategy session.
Leading up to the strategy session, we’ll complete our research to ensure we maximise our time together and not waste any of yours.
From there, we’ll communicate via our project management system and collate all the information into an easy-to-understand plan ready for implementation.
To get started, select the size of your website, add to the cart and complete your purchase.
Clients Love The GrowthThey Experience From Our Services
Glen, Stilus Design and Construction
Beau Schutz, AOT Group
Richard, Darcy Bookkeeping & Accounting
Jaxon Calder, Lean for Life
Frequently Asked Questions
Typically, we take 1-2 weeks to complete the whole process.
Remember, this is not just a shotgun approach to give you a few keywords we think you should rank for.
We will map out the full customer journey and what keywords to target.
You'll get keywords relevant to the following phases of your customers/clients buying journey:
- Discovery: where the user isn't aware of the product/service/solution but found out about it via a similar search.
- Informational: where the user knows they have a problem and are seeking a solution.
- Navigational Keywords: help users find a specific brand, product, or service. They are already aware of the options and are now trying to decide.
- Transactional Keywords: match the final stage of the buyer’s journey – when a user has done their research, explored their options, and is ready to buy, sign up, or hire. Transactional content is the content that draws in the users that are most ready to buy. You will typically have less of this content, especially if you only have one or a few sales pages.
- Post Purchase Keywords: After a product or service has been bought, there may well be follow-up questions a consumer has. We'll sit down together to get all the information we need about your business/products/services and, from this information, complete our research, then map out how it should be structured and displayed across your website. By now, it's probably setting in how much more than just "keyword research" you get as part of this service.
Yes. In fact, we'll use or improve on things that are done "half right" already and fix and use elements that are done wrong in our process to give your site maximum ranking & marketing power.
Here's how we do this.
We'll go about our research and structure as per the normal 4 Step Process.
We'll then do a comparison with your live site to determine where things are done right and wrong.
Based on this comparison, we'll map out where changes need to happen and give you the blueprint to implement these things or you simply hire us to execute the information.
We can, however, this isn't included as part of this service.
Our keyword research provides you with the full content roadmap as well as the structure in which you should be implementing the research we complete.
The execution of these elements can take weeks, months even years depending on how deep you have asked us to go with our research.
To execute this content creation, design and development are required.
We can help with all of these services, in fact, it's what all our SEO clients hire us to do.
If that's something you're interested in we'll map out an execution plan to complement your website growth map you'll receive.
There are various tools we use, which we'll outline below.
However, the biggest tool and what sets our keyword research apart from every other competitor is us!
You get our marketing brains, our SEO brains, our website brains.
This is really where the magic happens.
Of course, we use all the industry standard tools to gather data, like Google Search Console, The Google Keyword Planner, aHrefs, SemRush, Screaming Frog and a few more secret tools we won't reveal here...
However, the real value you will get is how we think, operate and generate marketing ideas for your website.
Our ability to research and create your ideal customer avatar.
Then, connect this avatar with the customer journey they will go through.
And the magic touch... mapping out content points that your website must have to get in front of this customer at every stage of the journey is the true value you'll get.
While the tools we use help us determine the opportunity, volume and intent of keywords, they will never replace the marketing brainpower you get from our team.
Certainly.
There is a boatload of information on YouTube & Google that will help you along the journey.
The question is, do you have the time, marketing & SEO expertise to do your keyword research?
You've seen our process. You've seen the expertise we bring to the table.
Based on the information we've provided on this page, you'd probably do keyword research better than most so-called "SEO Experts". The real questions you need to ask yourself, however, are these:
"Is my time better spent growing my business instead of learning how to do keyword research myself?"
"Have I got the marketing brain to get the process right?"
"Do I have the SEO expertise to tie all the information together?"
"Do I have the money to spend on all the tools required to get things right?"
"And again... Isn't my time better spent focusing on what I'm good at... selling my products/services, running/operating and growing my company?"
These answers will help you determine if doing free keyword research is the right choice for you.
Pricing for our services is outlined above.
Prices start at $1,995+GST for 20 or less pages.
It all depends on how deep you'd like to go.
To help you identify what level of research you need please watch the training provided "How to Choose The Right Package For Your Website"
Our Reviews
3 Reviews For Specialised Websites that Sell
3 reviews for Keyword Research Service
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Want to work with us?
Speak to one of our digital marketing specialists and we can design an online marketing growth plan for you.
Let's Talk
Beau Schutz –
We have been blown away by the service from David & his team. David implemented one silo and has been running SEO for us for two months now, and the results speak for themselves. We don't totally understand the technical side of SEO, but with David you don't need to, they do it all for you. The results speak for themselves; our incoming calls have increased, our website has taken more online orders and our bins are currently going out at a faster rate than ever before, so much so, we are looking at buying another truck to deal with the increased workload. Not a bad problem to have for a relatively new business! I cannot recommend David & his team highly enough, they are helpful, punctual with deadline and most of all, get the job done and results in.
ESL Tutoring –
I've been very happy with the service and quality of the SEO for the right price.
Jan-maree Wilson –
It is with great confidence that I recommend Websites That Sell. When I first contacted David I was disillusioned after paying another company to create my e-commerce website, a website that was not professional and barely even functional. Now my website is responsive and allows my customers to order products easily on their computer, smart phone or tablet. David kept the communication lines open throughout this process advising me of timelines and pricing options. It has been a long time since I have dealt with a business that is as professional and customer focused as David and his team.