local seo services

In the baseline audit we will inspect hundreds of various data points that allow us to assess the quickest path to success. Here are 2 main factors we focus on:

1. Search Results Page

What type of businesses rank in the area? What are the factors search engines look at in your niche that makes others rank locally and what is the current visibility of your business.

2. Competitors

How aggressive is the competition? What’s working for them? What are we up against, which will determine the budget required to beat them.

The above and other local ranking factors help us get an understanding of the competitions authority and what’s required to rank your site successfully.

Getting keyword research right is crucial. This is where our marketing skills set us apart from techy “we do SEO only” agencies.

We study your target audience to 100% understand what your website users want. Based on this information we then look at search intent - what are the things your target market wants to find online?

Is it your products or more information to find out if your service area is near them?

It’s important to understand this so you target the right queries that are relevant to your area only. Targeting the wrong suburbs or neighbourhood can be very costly, whereas laser targeted local keyword research the way we do it not only gets you found for more queries, but the right keywords that will generate more sales!

This is one of the most critical steps SEO’s that aren’t experienced in Local SEO overlook or get wrong.

We study your target audience to 100% understand
what your website users want. Based on this information we then look at search intent - what are the things your target market wants to find online?

Key factors Google looks at is the Business Name, Address & Phone number; aka NAP.

Getting your identity right in Google’s eyes means that you have the same address listed for the location you are targeting. If you’re operating in multiple locations this gets pretty tricky and we recommend getting help from a local SEO expert to nail this.

The main thing that matters here though is consistency across your NAP and then rolling this out across other assets further down our process.

1. Conversions

We look at the conversions of your website. Do you want to drive more leads, form submissions or phone calls and does the site have the right conversion elements to make this happen?

2. Technical SEO

This is where things get a little nerdy and we look at all things technical SEO such as having the right local landing pages, optimising title tags, meta descriptions, H tags, images and interlinking of key landing pages on your site.

3. Content

We look at content improvement opportunities, content gaps and content relevance. This is where the initial keyword research becomes very important as it helps us answer critical questions and gives us the right info we need to put the right information on your website.

4. Design

While this isn’t a major local SEO ranking factor, if your website doesn’t represent the level of brand you’re trying to convey we will recommend web design changes. We will assess how well your website design translates across difference devices and if the user experience (UX) of your site hits the mark.

Over the years we have assembled a list of key profiles Google loves, which makes up our essential profiles list.

These include but are not limited to key social media profiles (eg. Instagram, Facebook etc), Citations on directories (Yellow Pages, True Local etc), niche citations (we keep these a secret only for our clients) and other various listings that are essential to give your business the profiles Google wants to see.

We ensure that your business profile description not only is relevant and accurate but we tie them together in various ways that builds a ring of local ranking power around your website.

Once all the critical local elements are in place, it’s
time to expand your online presence.

We look at key things to build your brand awareness, credibility, exposure and reputation across the internet.

Reviews on your Google My Business page are just the beginning. Google actually aggregates reviews from other key platforms which gives your business its final reputation score.

Knowing and understanding how this works gives you a leg up in beating your competition and building the stronger brand in your industry.

Link building has been a key ranking factor since the beginning of SEO and still is for Local SEO today.

The big difference when it comes to our local link building strategies is that we build local relevant
links on .com.au domains.

These links are not easy to get.

However, having being in the game for over a decade rankings local websites gives us the resources & connections to make these kind of backlinks available to our clients.