Those are big claims... we know.
Here's how we can make those claims and actually back them up:
Since 2007 we’ve worked with 563 local business owners.
We’ve built 416 websites.
And ranked 328 of those websites on the first page of Google.
In 2022, our local SEO services helped our clients generate an average of:
Our aim is that by the time you’re done reading this page you’ll not only understand the power of
local SEO and how it works, but you’ll also have overwhelming proof that we consistently deliver on everything we promise and can do the same for your business too.
Here’s how a few of our SEO clients put it
Why Local SEO Is Important For Your Business:
Rather than just aimlessly posting content each month we follow a systemic process that makes our social media service a scalable solution.
Here‘s the test.
“Where is the first place you turn if you need something fixed around the home? Or if you need to buy something and you want to research it first?”
Research backs this up.
In 2020, 93% of consumers used online searches to find a local business. Google traffic (local & organic) make up 69% of overall traffic online. In 2021, 42% of searches involve clicks on the Google Map Pack.
If your business is not optimised for local search you’re missing out on this golden opportunity.
Local SEO puts your business in front of these hot and ready to buy prospects.
There is no other digital marketing strategy that comes close to the ROI our SEO services provide.
Puts your business at the top of Google.
Google displays the Maps Pack above any other results for local search. There’s 3 coveted spots - Local SEO gets you there.
Gets you more phone
Local is all about phone calls.
Your Places page will drive calls PLUS we’ll optimise your website
to do the same.
Makes you the trusted
Your customers make decisions based on your star rating. Local SEO builds and manages your reputation online.
Gets you found beyond Google
Local SEO done right means you also build your presence across social, directory listings, citations and other local sites on the Internet.
Our Local Online Marketing Blueprint
Discover how our proven SEO strategy optimises your business for Local SEO
Local SEO Audit and Baseline Analysis
In the baseline audit we will inspect hundreds of various data points that allow us to assess the quickest path to success. Here are 2 main factors we focus on:
1. Search Results Page
What type of businesses rank in the area? What are the factors search engines look at in your niche that makes others rank locally and what is the current visibility of your business.
How aggressive is the competition? What’s working for them? What are we up against, which will determine the budget required to beat them.
The above and other local ranking factors help us get an understanding of the competitions authority and what’s required to rank your site successfully.
Getting keyword research right is crucial. This is where our marketing skills set us apart from techy “we do SEO only” agencies.
We study your target audience to 100% understand what your website users want. Based on this information we then look at search intent - what are the things your target market wants to find online?
Is it your products or more information to find out if your service area is near them?
It’s important to understand this so you target the right queries that are relevant to your area only. Targeting the wrong suburbs or neighbourhood can be very costly, whereas laser targeted local keyword research the way we do it not only gets you found for more queries, but the right keywords that will generate more sales!
Local Business Identity Check
This is one of the most critical steps SEO’s that aren’t experienced in Local SEO overlook or get wrong.
We study your target audience to 100% understand
what your website users want. Based on this information we then look at search intent - what are the things your target market wants to find online?
Key factors Google looks at is the Business Name, Address & Phone number; aka NAP.
Getting your identity right in Google’s eyes means that you have the same address listed for the location you are targeting. If you’re operating in multiple locations this gets pretty tricky and we recommend getting help from a local SEO expert to nail this.
The main thing that matters here though is consistency across your NAP and then rolling this out across other assets further down our process.
Website & Content
across your website. We have 4 focus areas when optimising websites & content.
We look at the conversions of your website. Do you want to drive more leads, form submissions or phone calls and does the site have the right conversion elements to make this happen?
2. Technical SEO
This is where things get a little nerdy and we look at all things technical SEO such as having the right local landing pages, optimising title tags, meta descriptions, H tags, images and interlinking of key landing pages on your site.
We look at content improvement opportunities, content gaps and content relevance. This is where the initial keyword research becomes very important as it helps us answer critical questions and gives us the right info we need to put the right information on your website.
While this isn’t a major local SEO ranking factor, if your website doesn’t represent the level of brand you’re trying to convey we will recommend web design changes. We will assess how well your website design translates across difference devices and if the user experience (UX) of your site hits the mark.
Over the years we have assembled a list of key profiles Google loves, which makes up our essential profiles list.
These include but are not limited to key social media profiles (eg. Instagram, Facebook etc), Citations on directories (Yellow Pages, True Local etc), niche citations (we keep these a secret only for our clients) and other various listings that are essential to give your business the profiles Google wants to see.
We ensure that your business profile description not only is relevant and accurate but we tie them together in various ways that builds a ring of local ranking power around your website.
Once all the critical local elements are in place, it’s
time to expand your online presence.
We look at key things to build your brand awareness, credibility, exposure and reputation across the internet.
Reviews on your Google My Business page are just the beginning. Google actually aggregates reviews from other key platforms which gives your business its final reputation score.
Knowing and understanding how this works gives you a leg up in beating your competition and building the stronger brand in your industry.
Link building has been a key ranking factor since the beginning of SEO and still is for Local SEO today.
The big difference when it comes to our local link building strategies is that we build local relevant
links on .com.au domains.
These links are not easy to get.
However, having being in the game for over a decade rankings local websites gives us the resources & connections to make these kind of backlinks available to our clients.
Ready to speak to one of our local SEO specialist and discover how a SEO campaign will work for your business?
Breakdown of Our Local SEO Services
Website Quality Audit
The last SEO audit you will ever need. We’ll assess the quality of your site, identify blockages and improve the performance of key pages on your site.
LOCAL KEYWORD RESEARCH
SEO isn’t just about keyword rankings anymore. Our keyword research outlines the best & most profitable terms to target AND also provides a full content map for your website.
LOCAL COMPETITOR ANALYSIS
This is the beauty of ranking locally. You don’t have to compete against the rest of Australia. We will assess the level of your competition and outline the exact plan of attack to get you ranking fast.
GOOGLE MY BUSINESS OPTIMISATION
We will help you claim or optimise your Google My Business listing. Your GMB changes all the time we’ll keep this up to date for you PLUS we’ll ensure to plug your GMB into Googles’ Local Eco System.
Stars get calls & sales. We will help you build up your reviews which builds and manages your online reputation on Google.
LOCAL CONTENT CREATION
All our content creators and writers are based here in Australia. They understand your customers because they live here and more than likely are part of your target market themselves. This gives us the ability to write content that not only ranks but also converts.
We’ll fix the basics PLUS you’ll get the advanced stuff... the “secret sauce” stuff many SEO companies and SEO service providers don’t even know about.
LOCAL LINK BUILDING
Link building has changed. You can’t just build any links to rank in your area. Local optimised links are the key to getting results fast & long term without penalties.
We will build out a content map so your website becomes the authority, not only around the services you offer but for the location you offer them in as well.
SEO TRACKING SET UP
Track Everything. Know Everything! We track your website trends, impressions, rankings, traffic, technical stats, form conversions, goal conversions, phone calls and anything else relevant for your specific business.
Meet Our Local SEO Specialists.
Experts in their field.
Sanjay Maharjan"I started in seo back in 2008"Specialisations:
- Technical SEO
- Comprehensive site audit
- Best practices
- Maintain SEO friendliness
Robin Averbeck"ex catch.com.au"Specialisations:
- eCommerce SEO
- Link building strategies
- Conversion Rate Optimisation
- Topical content cluster building
Camilla Hansen"Swedish mafia SEO"Specialisations:
- SEO strategising and execution
- User Experience flow
- Weaving UX design principles into SEO
- Website planning and wireframes
Our Work Is Powered By The Industry's Best Local SEO Tools
Why Choose Websites That Sell For SEO?
25 Key Local SEO stats you should care about
Fact is, local SEO is still growing.
While Covid19 has given companies a big push online... there is still a large portion of business not on Google and even more not getting found.
Here’s the stats you need to know to realise just how big the local SEO opportunity is for your business.
- 98% of consumers used the internet to find information about local businesses in 2022, up from 90% in 2019.
- 88% of consumers trust online reviews as much as personal recommendations.
- 61% of shoppers would rather shop with brands that also have a physical location than ones that are online only.
- 46% of all Google searches are local.
- 63% of local mobile searches result in a purchase.
- 80% of local searches on a mobile device result in a purchase within 24 hours.
- 50% of consumers who conducted a local search on their smartphone visited a store within a day
- 78% of local mobile searches result in an offline purchase.
- 79% of search engine users say they always click on the natural search results.
- Local SEO services can increase website traffic by up to 500%.
Local SEO Q&A To Help You Answer Every Last Question You May Have
How can local SEO services help my business?
Local SEO helps companies grow in 3 ways.
- It helps people find your physical location by giving them directions.
- It gets your business found on Google when people search for products & services your business offers.
- It generates conversions - specifically phone calls & enquiry form submissions.
These are the 3 top ways local SEO services can help your business.
What are important local SEO KPIs?
A 2021 local search industry survey of 550 local marketers by BrightLocal found that the top valued metrics by businesses are: local rankings, Google organic rankings, and phone calls. You should also track your lead quality and revenue, especially while working with an external local SEO agency.
Which business types Is local SEO Best Suited For?
We've worked with hundreds of businesses over the years. Local SEO is best suited for any business that operates on a local level and needs to generate more enquiries. Local SEO does this through phone calls & email enquiries.
We have also worked with eCommerce companies, and they have benefitted from Local SEO. However, the big wins and the best fit for local SEO are for those businesses that have a physical location in their local area and/or service their local area.
We don't think there is a business where local SEO can't help their business grow. Having said this, it makes more sense for some businesses than others.
For example, the competition level for local restaurants is very high. Getting a good ROI from your local SEO can become very high if you don't already have an organic local following.
Conversely, a local basket weaver business most likely has zero competition in their local area. This kind of business could easily rank in their local area and start generating phone calls & enquiries from their local SEO.
Do you have any local SEO service pricing or a package?
Our local SEO packages and pricing start at $2,000+GST per month. This is a minimum for any business who is serious about growing their local presence.