eCommerce SEO

We are a digital marketing agency specialising in eCommerce SEO services including keyword research, technical SEO, on-Page and off-page optimisation, User Experience (UX) and content marketing.

Our eCommerce SEO specialists will optimise your store and the content of your website to increase visibility in the search engines results page, rank in organic shopping results for "stores nearby" searches and in the recommended products section of Google’s generative AI experience. We have experience in Shopify, WooCommerce, BigCommerce, Wix & Squarespace.

If you want to work directly with a team of eCommerce SEO experts in Australia (we don't outsource your campaign overseas) get in touch with us today.

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Why Choose Websites That Sell Over Any Other eCommerce SEO Agency?

We are not your typical eCommerce SEO Agency.

That's because we aren't just technical geeks obsessed with SEO. We are marketers and online sales professionals first! We don't just focus on rankings, we track and measure everything; rankings, traffic, phone calls & sales. That's why Websites That Sell has become known as the SEO agency that lives and dies by the results they achieve. If that's the kind of SEO Agency you'd like to partner with, keep reading to see why SEO is the key to unlocking growth for your store.

We've worked with brands & store owners like you before.

We've worked with 563 clients in 137 different industries since 2013. This includes some of the world's largest brands like Gillette & OralB, Australian brands like Steel-Line & Poolwerx and business owners with large SKU inventories looking to grow their ecommerce website. We have a winning track record which backs our agency's promises up with results. This is what makes us the premier eCommerce SEO experts in Australia.

You get direct access to our eCommerce SEO specialists

We do not outsource SEO overseas; our team operates locally, and you deal with them directly. Because we have satellite office locations across Australia, our team can come and meet you face to face!

Our SEO specialists will become your dedicated account managers and oversee your campaign. This means no double handling, waiting on hold, guessing where your money is going, or wondering who has access to your site.

You can email, phone or visit us in the office to discuss your campaign. We’re always here to help.

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eCommerce SEO Services

Our eCommerce SEO services include competitor & keyword research, product optimisation, on-page optimisation, technical SEO, link building, UX and content marketing. Each campaign is designed to improve search engine rankings and drive more organic traffic to your online store. Our agency can provide SEO services and campaigns or specific eCommerce SEO services as follows:

Keyword Research

eCommerce SEO isn't like traditional SEO. It's not about getting just any traffic, you want ready-to-buy traffic gained by targeting commercial intent keywords. We understand the difference between product, category, theme, informational or even brand traffic. Our keyword research services uncover all these opportunities for you.

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On-Page Optimisation

Whether product descriptions, product page or landing pages need improvement, our eCommerce SEO experts understand what's required to make your pages relevant for the right keywords and get your site ranking in the SERP's.

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Technical SEO

Technical SEO fixes have the potential to get big results and increased rankings in the search engines. We'll ensure all your technical SEO can encourage some big boosts right out of the gate. This includes fixing things like structured data & schema mark up, compressing images, website architecture, url structures, site load time, mobile-friendliness, canonical tags, crawl rate, general website performance, and any other technical sticking points.

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Technical SEO

Our SEO audits uncover any and all areas where your website might be stuck. We look at your overall site architecture from the homepage all the way down to the lowest product page and everything from your domain authority, website traffic channels, site speed and other SEO elements that may need improvement.

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Link Building

Our backlinks increase rankings. If you're a new player and want to take over an entire industry, you're going to need our links to achieve this. We specialise in building brand links, outreach links, PR backlinks and other strategies suitable for eCommerce stores.

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UX

As part of our UX services, we'll help your website increase load times, organise your navigation menu correctly, improve accessibility standards, map your customer journey, fix any mobile issues and improve the copywriting on your home, category & product pages. We can also help with UX optimisation using page analytics, session replays, user testing and heat maps.

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Content Marketing

This is for those store owners that aren't just after ranking goals! If you want to establish yourself as an authoritative brand, our content creation services will help you do so. We'll help you target searchers that are not ready to buy and want to learn more about the type of products you offer, decide between products using product comparisons or discover other information to turn informational searches into sales.

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SEO for Shopify, WooCommerce, Big Commerce, Wix & Squarespace

We are experienced in a variety of eCommerce platforms including Shopify, WooCommerce, BigCommerce, Wix and Squarespace to name a few. Each platform has different SEO benefits & limitations. We have built sites and run campaigns across these platforms, and know which ones work best for which type of business. We have specific SEO strategies that work extremely well for Shopify stores. We have also developed Wordpress plugins that help WooCommerce store owners rank their websites better. Our depth of experience has lead to our understanding of how to grow organic revenue with SEO across the most popular platforms.

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Meet Our eCommerce SEO Experts

Alannah, SEO Team Leader

• Ahrefs Certification
• Hubspot Search Engine Optimisation (SEO) Certification
• Bachelor of Creative Industries (Queensland University of Technology)
• Graduate Diploma of Marketing (Griffith University)

With 7+ years of SEO content experience and a background in marketing, I've developed content strategies that generate real results for clients in highly competitive and niche landscapes.

One example is when I increased organic impressions by over 172k and generated over 1000 clicks across only three semantically briefed content pieces for a client in the healthcare industry within a 4-week period.

I have written hundreds of pages of optimised content, including every page on a site that ranked organically on a content-only strategy (no backlinks), for over 12 months without any further optimisations. Getting pages to rank, generate high levels of traffic, and age well (rank longer) is my speciality.

My methodology focuses on semantic content clustering, strategic use of link equity and user intent mapping, which I have developed through the Australian SEO Academy and the Topical Authority Course.

Specialisations:

Data-driven content strategy development (Google Search Console Training)

Industry specific SEO content (Medical, healthcare and trades)

User friendly and semantically optimised copywriting (tools: Surfer SEO, SEMrush)

Content performance analysis and optimisation (Search Console clicks & impressions report)

Historical content review and content decay recovery.

recent achievement: Planned and executed a content strategy that generated over 150,000 organic impressions within a 12 month period for a corporate training company using semantically briefed content and EEAT practices.

Chavee Chard, SEO Specialist

• Google Analytics Certified (Grow with Google)
• Diploma in Business (New Zealand Institute of Education)
• Level 7 Diploma in Digital Marketing (Eastern Institute of Technology)
• Australian SEO Academy Certified (Websites That Sell)

With over 3 years of SEO & marketing experience, I’ve developed a strong foundation in digital marketing & search engine optimisation. My skill set includes core marketing principles, consumer behaviour, data analysis, reporting, Google Analytics, keyword analysis, as well as technical, on-page optimisation and off-page SEO.

I've successfully optimised a local electrician's websites using semantic SEO principals that increased traffic by 36% over a 6 month period.

Specialisations:

contextual flow development and implementation (micro & macro semantics)

technical SEO auditing and performance optmisation (certified in SEMrush Technical SEO)

google core update recovery (recovered 3 sites in the last year from core updates)

recent achievement: I implemented our proprietary contextual interlinking strategy for a local client and achieved first page rankings for 21 different locations in just 30 days.

Luke Burrell, BBus(Mktg), SEO Specialist

• Bachelor of Business with a major in Marketing (UniSC)
• Australian SEO Academy Certified (Websites That Sell)
• Google Analytics Certification

I have a bachelor's degree in business with a major in marketing and over 4 years of experience specialising in digital marketing, SEO, content creation, social media management, video editing, photography, and graphic design.

This skill set is in addition to my foundation of core marketing principles such as consumer behaviour, market segmentation, positioning, and the marketing mix. I have experience conducting market research and creating marketing campaigns for local businesses.

As an SEO Specialist, I bring expertise across technical SEO, on-page optimisation, and off-page strategies to drive measurable organic growth with real ROI for our clients.

Specialisations:

eCommerce SEO (Google Digital Marketing & E-commerce Professional Certificate)

Silo & Clustering (both virtual & physical site structure website silos)

Copywriting (more clicks from the SERPS to the page, and decrease bounce rate with helpful content)

recent achievement: I successfully strategised and implemented a new SEO strategy for a national hot water company, resulting in first and top three positions on Google across all major cities and locations in Australia. This led to the business ranking first Australia wide for hot water system searches.

David Krauter, Head of SEO Strategy

• SEMrush SEO Specialist certified
• Ahrefs Certified Professional
• Bachelor of Business (Queensland University of Technology)
• Australian SEO Academy Trainer

With over 20 years experience in search engine optimisation, I've developed and implemented successful SEO strategies across 150+ campaigns. I have strategised SEO for Fortune 500 companies like Gillette, leading national-level companies like Steel-Line and also micro local businesses across Australia.

My specialisation in site architecture optimisation, including internal linking using PageRank flow modelling and topic clustering has helped me achieve over 2,000 page 1 ranking results to date. I have contributed my thoughts on SEO & Marketing on industry leading websites such as Authority Builders Co, The Hoth & Agency Analytics.

Specialisations:

Semantic Content Clustering (Koray Tugberk GUBUR trained on Topical Authority)

Entity Optimisation (matching Google's Knowledge Graph understanding)

Comprehensive E-E-A-T Optimisation according to Google's Search Quality Rater Program Guidelines

recent achievement: I developed our specialised "intent-matching" methodology which helped a client in the manufacturing space achieve 41% higher click through rate form intent-matched landing pages compared to general user intent pages and receive a 2.7 times longer average session duration on intent-optimised content post the December 2024 core update.

Proof our eCommerce experts know how to get results.

Case Study 1

eCommerce SEO campaign grew organic traffic by 15% year on year resulting in 1,051 transactions (up 18%) and $1.15 Million in sales, up 36% year on year.

Case Study 2

SEO grows online store revenue from a few local sales to $7,000 in weekly sales across Australia.

Ready To Attract More Shoppers On Google?

Get in touch with us and one of our search engine optimisation specialists will discuss keywords for your industry, SEO opportunities and suggest a eCommerce SEO strategy to grow your business. You'll get a quick & easy to understand video to watch and help you understand how it all works, customised for your business. Others charge up to $500 for this, request yours for free today.

1300 188 662 Get a Free Quote

Reviews from happy clients

Is SEO still worth it for eCommerce Websites?

According to a recent report by IAB Australia and the Australia Post eCommerce report, in 2024, Australians spent a record $69 billion online, a 12% increase from the previous year, representing 17.7% to 22.3% of all retail spending. Online shopping has become a significant part of the Australian retail landscape, with 83% of Australian online shoppers spending online every month.

SEO is a major driving force behind this online shopping movement.

According to a report published by Reboot Online Marketing, the average eCommerce brand will rank for 1,783 keywords in the organic search results and drive 9,625 organic monthly visits. In Australian dollars, this type of traffic would cost over $24,500 each month if it was to be acquired via paid search.

If your online store is not optimised for search engines, you’re missing out on this golden opportunity. Our eCommerce SEO services put your brand in front of these hot and ready-to-buy shoppers.

Still Not Sure About eCommerce SEO?

If you're not ready to invest into our SEO services or you'd like to learn more about growing your store with SEO, check out the below articles. We've put together some great resources to help you learn more about eCommerce SEO so you can make an educated buying decision when it comes to hiring eCommerce SEO specialists like us.

Want to get in touch with us?⁠

Speak to one of our digital marketing specialists and we can design an online marketing growth plan for you.

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