17 [Easy] Tips To Find The Best SEO Company For You!
Today I’m going to show you how to:
- Pick a good SEO company from a bad one
- Gain clarity about your options (minus all the tech mumbo-jumbo)
- Get meaningful & measurable results (not just rankings)
All while building your brand (not destroy it) and making Google fall in love with your website (not penalise it)
PLEASE NOTE: this guide will not show you how to pick the cheapest SEO company, rather the company that will deliver the best value & meaningful results.
If that makes sense, then let’s go.
What is an SEO company?
…and what on earth do they do?
An SEO company (a.k.a. agency or firm) offers search engine optimisation services to organisations that want to improve their online visibility.
A SEO expert, usually head of SEO at the company, will provide advice on the best opportunities (keyword research), make the website relevant to those opportunities (onsite optimisation) and promote the website to gain authority (link building) resulting in exposure on the first page & traffic being sent from search engines like Google, Yahoo & Bing.
Depending on the agreement the company may act as an SEO consultant or a full service SEO company responsible for strategy, execution and growth of the campaign.
How to find & choose the right SEO company?
The old saying “If you think it’s expensive to hire a professional, wait until you hire an amateur” very much applies to SEO companies.
To make matters worse, because the SEO industry is not regulated, it means any amateur or "wanna be SEO" can set up shop.
Surely you’ve received the “I have been checking your website quite often” emails… the pestering "would you like to outsource your SEO" phone calls and your junk folder probably brims with “too good to be true” rock bottom low priced SEO offers.
Heck… I run a SEO company and I get them myself.
While I used to laugh at such emails… it’s no longer a laughing matter… since our agency regularly receive enquiries from potential clients who have fallen for these offers only to realise that they’ve wasted their time, money and rankings have gone backwards.
It’s not the clients fault.
SEO is confusing and these emails can sound scary - even convincing.
While there are a number of great SEO providers out there, the majority of companies that resort to these kind of tactics either...
- haven’t been able to rank their own sites.
- lack experience and are therefore unable to get results.
- care more about making a few fast bucks, than building a long term relationship
Since the industry is unregulated, there’s only one way to sort out the professionals from the pretenders - doing your due diligence.
And that’s what the rest of this guide will help you do.
Research The SEO Companies Online Reputation & Reviews In Their Area
An independent study found that when choosing an SEO company "74% of business owners consider an SEO provider’s reputation “very” or “extremely” important."
It's one of the most important factors in choosing a SEO provider, hence chapter one will help you quickly & easily determine the reputation of SEO agencies in Australia.
When you find the right SEO company your entire online marketing strategy becomes more effective.
The problem is in this industry when someone finds a good SEO company they keep things under wraps so their competition doesn't find out about them. So hearing about the best SEO company probably won't happen via referral or your competition gloating about the success they are having.
That leaves starting your research by checking independent review websites and requesting the companies case studies to see what previous clients have had to say about the particular SEO company.
These websites are independent, so you’ll get the good and the bad (without the BS).
Spending just a few minutes reviewing the company can save you a lot of pain down the track.
They will also outline if the agency has helped other people.
At Websites That Sell we are proud to have helped many business owners and our clients are proof of this having being reviewed on Google and Facebook by satisfied clients. The reason we can get such great results is because of our free no-obligation, no-strings-attached SEO strategy session - which you can learn more about here.
Websites That Sell is one of Australia's most reviewed SEO companies from 3rd party review sites, testimonies & rank reports.
However, what really sets us apart from the rest is that we focus on measurable & meaningful results - not just rankings
Why Choose Them?
Believe it or not... many people never even ask themselves this question before making a decision.
Why choose them, over the next lot?
Your answer really depends on what you want from a company.
Check If The Company Is Google Certified
There is no governing body, no regulations or any real rules in the SEO industry.
However working with a Google partner and certified professional will ensure you’ll work with a company that...
- Is used to providing the level of care Google requires.
- Is well versed in Google Search
- Has access to Google reps (to fix those hard problems fast)
- Is well aware of Google best practices
- Stays up to date with the ever changing rules of SEO.
You can easily pick if a company is a Google partner & certified as a Google badge should be displayed on the website.
It should look a little like this one (yep that’s ours)
Websites That Sell are Google partners and specialists in Search Advertising - meaning Google trust us to help create and optimise ads that show up on Google search. We can also advise on keyword strategy and budget planning.
Our individual certifications include:
This includes creating, managing, measuring and optimising Search campaigns.
This includes creating, managing and optimising Video campaigns.
Make Sure The Company Actually
Answers The Phone
Old fashion right?
Who needs phones in the digital age?
Let alone a real person to answer them…
Well, call us old fashion, but fact remains several times a week we talk to prospects who have called “recommended” SEO companies only to reach voice mails, virtual receptionists (not SEO experts) or worse… get no answer at all.
So let’s get real here… the ability to pick up the phone, ask questions, run ideas past your SEO company and talk to a human (here in Australia - in English) is important.
Do you need to be able to reach them 24/7 - 7 days a week?
But you should be able to call the office Monday to Friday during office hours and speak to a real person.
Instead of getting ignored or waiting days for a simple answer.
Here at Websites That Sell we operate 9-5 - Monday to Friday and you’ll always catch a real person on the end of the line during these hours.
We know it’s important not to outsource the phones to a voice mail, receptionist or worse not answer them at all.
We pride ourselves on having trained SEO professionals. Australians who understand English (the nerve right?) are ready to answer your questions.
Hard to believe?
Try us out on 1300 188 662
Or if you don’t like using the phone test our email response time here.
Or go the bold and request a free SEO strategy session.
Ask About The Companies SEO Research Process
If you've ever done any kind of marketing or advertising (online or offline) you'll know that research, data and knowing your market is going to determine the success or failure of your campaign.
It's the same for SEO...
A professional SEO company should be able to demonstrate in no more than 10 minutes:
- Online growth opportunities. Including traffic opportunity snapshots, competitor gap analysis & market dominance strategies.
- Outline any website roadblocks. Details on what is and isn’t working on a website PLUS any hidden opportunities to drive fast growth.
- Reverse engineer the competition. By the use of advanced tools show exactly how the competition is ranking and provide simple ways to outsmart them
Inability to provide results in advance as outlined above probably means the company is incompetent and not professionals in their field.
Maybe… but at the end of the day, it’s your investment at stake.
So as a bare minimum request some research from your company.
You can do so from Websites That Sell here.
Here's a quick video which outlines how an experienced SEO company can quickly demonstrate how to take over traffic their competitors are currently driving, using one of our go-to tools called ahrefs:
Research The SEO Companies Online Reputation & Reviews In Their Area
Location. Location. Location.
It matters in SEO too.
A independent study revealed that "78% of small business owners in the study consider their provider’s location a “very” or “extremely” important consideration."
78% OF SMALL BUSINESSES STATED THAT KNOWING THEIR PROVIDER’S LOCATION WAS “EXTREMELY” OR “VERY” IMPORTANT (WITH 46% STATING THAT A KNOWN LOCATION WAS “EXTREMELY IMPORTANT”).
In the SEO world it’s very common to have a “virtual” office in a major city and make it look like the company has a presence there - and there is nothing wrong with this.
We ourselves have offices all across the country.
However, having a virtual office in a city alone isn’t enough to execute a highly profitable SEO campaign.
We ourselves had to learn this one the hard way.
We have offices in every major city around Australia, so we know our clients operational areas inside out. For example take the city of Brisbane as an example. You've got North Brisbane, South Brisbane the fact that the Valley is just about part of the city… and so on and forth.
However when we took on our first client in Sydney we had no idea about regions, about population levels and localities.
This lack of local know how brought about challenges.
- Missing out on local traffic opportunities (some of the hottest buyers)
- Missing out on local link opportunities (some of the best links for local SEO)
- Missing out on local coverage (which can can supercharge a SEO campaign)
To say the least… we learnt quick.
We invested into on-the-ground research and now have “local agents” to ensure we tap into every possible local opportunity no matter where a company operates.
Again… general perception is that your SEO companies' location doesn’t matter.
Which is correct, as long as they can demonstrate local knowledge of your area in a geographical, cultural and operational sense.
Determine The SEO Companies Experience
When it comes to SEO experience does matter. This chapter reveals:
- why experience will get meaningful & impactful long-term results.
- what kind of experience to look for.
- the magic combination of experience & skill your company must have.
The internet is still quite young with the birth of www dating back to 1989, the first ever web search engine released in 1993 and then finally Google going live in 1998.
Right now we're in an era of constant updates and chaotic change as technology advances and companies refine their systems & websites to best serve users.
And it's no different with Google.
In 2018 alone, Google reported 3,234 updates for the year.
What's all this got to do with choosing a SEO?
A lot actually.
A survey about agency experience revealed that over half of agencies and employees of these agencies have less than 5 years experience.
This means half of those agencies never even experienced the first Google update in 2011 (Panda)
So SEO companies coming on the scene over the last 1, 2 even 3 years generally have no idea about how to "play nice" with Google.
Because they haven't lived through any of the core updates, they don't understand the bigger picture Google wants to achieve.
While they may understand some of the tech stuff (usually taught by outdated "coaches" wanting to make a quick buck themselves) they haven't lived through recovering sites from Google algorithm changes, they haven't been exposed to data across hundreds of sites that shows them insights Google will never publicly reveal and most important of all these kind of SEO's just don't get that Search Engine Optimisation isn't just about rankings...
SEO is about creating a page that presents the best possible content which ends search.
Yes - that's marketing.
It's experience like this that will set a truly quality SEO company apart from the fly by nighters.
Websites That Sell's has been operating and helping business owners with their marketing since 2007.
We were there for the very first Google Panda update in 2011 and our clients sites have not only survived but thrived every other update since.
The big difference with our company is that our head of SEO (hello that's me...) I first cut my teeth on direct response marketing - not just SEO.
I understand not just how to rank a page, but how to get the visitor to take action on the page and end search.
Having a marketer like this on your side, online marketing experience since 2007 and results across the years to back it up is the magic combination you need for your chosen SEO agency to generate meaningful & impactful results.
Get Proposals & Deliverables in Writing
If it's not in writing (in the SEO industry) more than likely it's not for real.
While a campaign should have a certain level of freedom, to be able to correct course quickly, this has been taken advantage of by SEO's.
Learn what this could mean and how to ensure you get your campaign outlined in writing before going any further:
If you've talked to a few SEO companies already or have researched Search Engine Optimisation, no doubt you heard that SEO takes time.
Which is true.
It's not overnight that an SEO agency can drive results.
Having said that... we're continually amazed at how we can get impacting results for clients in less than 90 days.
That's 90 days of paying for SEO and if no understanding of what's actually getting done is in place - it can get pretty daunting.
This is where the "mystery" of SEO comes in.
Companies claim that the work that's being completed is proprietary and doesn't concern the client... or a "combination of the following" SEO services will get completed... or worse nothing gets said at all.
Not any of these 3 scenarios are good enough.
If you're going to pay for a service, you deserve the right to see the tangibles of what's actually getting completed.
Sure you're paying for results, but as I said many times it takes time for results to come in... so in the meantime to give you peace of mind your budget is actually being spent to complete work, a clear outline of deliverables should be given.
Ask the SEO company to provide a minimum outline of the tasks that will be completed each month.
It's important to see the plan and an outline of actual tasks/services that will be rendered.
The last thing you want is the SEO Campaign to go one way when the objective you have in mind is totally different.
Hard to believe?
...But we've heard it many times before from people that have gone down this track with other companies.
Here at Websites That Sell we provide a custom proposal for each client, outlining each of the tasks and strategies that are implemented over the initial month.
Sometimes tasks change based on the response of the campaign. This flexibility should be in place. But a clear path at a minimum should be given.
The proposals we provide are based on the initial strategy session we complete at no cost - that way everything in the campaign aligns with what the client is after.
We've even gone as far and publicly shared the kind of proposal you can expect.
You can watch this outline below:
Ask For Monthly Reporting
The old saying goes "if you can't measure it, you can't improve it".
It's an oldie but a goodie.
Sadly neglected by many SEO's.
Here's the 3 Levels of reporting a company should offer to help you actually grow your business (not just get rankings).
We talked about getting your campaign outlined in writing.
But how are you going to check work that's been promised is actually getting completed?
You get the company to agree to provide reporting and communication throughout the campaign.
Here's the kind of reporting you should expect to receive:
- Monthly outline of completed work (website changes, link building) make sure you get reports that outline the actual links that have been built for you during the month.
- Rank Tracking report. At minimum you'll want this on a monthly basis to see progress in rankings. Ideally request for an online portal where you can check rankings anytime you like. (BONUS TIP: ask the company to report rankings from the local area you're targeting. A rank report pulled from a Sydney IP address will serve up totally different results than one pulled from a Melbourne IP address. If you are wanting to rank in Sydney... well then it pays to see the results people from Sydney see)
- Analytical Reports. You won't get too many agencies providing this kind of reporting - but this is where you'll find the gold and effectiveness of your campaign. Proper set up analytical reporting will allow you to inspect and understand:
- traffic increases
- website user metrics
- website enquiry form conversions
- website phone call conversions
And a whole lot more... but the above is a great starting point to measure the effectiveness of the campaign (remember rankings are just one part of the equation)
- Monthly strategy report outlining the progress of the campaign & direction for the coming month. The SEO strategist at the firm should at minimum overlook the campaign to identify any gaps, opportunities and provide feedback of where things are going. This should be completed at the start of the month so decisions can be made monthly how to best invest your allocated SEO budget.
This is probably starting to sound like a broken record... but we do it better than any other SEO firm we know when it comes to reporting.
We track, measure & report on EVERYTHING - 3 levels deep. You get:
- cloud based, geo specific rank tracking system.
- Analytics: traffic, web & phone enquiries.
- Monthly completed SEO tasks.
PLUS monthly strategy input from our Head of SEO and phone support from real people (old fashion right?) ready to answer your SEO questions.
Give us a try and call our office on 1300 188 662 now.
Ask About Additional Fees
Money Money Money - everything costs something.
Which is fine, otherwise SEO's would go out of business.
But it's important to know what and what isn't included by the agencies offerings.
Getting SEO right involves a lot of moving parts.
It’s not just a matter of researching keywords, optimising a page and building some links.
The website should be of high quality. Often a developer is required to fix functionality, speed issues and implementation of on-page changes (title tags, meta description, h tags, schema mark up etc)
The website should grow. Unless you’re a professional writer a content creation expert will be required to help create high quality, shareable & helpful content.
And of course to attain rankings the SEO campaign needs to be strategised & executed.
Every company is different.
Some companies only act as SEO consultants while the companies in-house team executes the campaign.
Other companies provide recommendations for on page changes and execution of the campaign.
Other companies yet provide a full service solution including development, content creation & implementation of the campaign.
There is no right or wrong in what a company provides.
What is important however, is to know from the start what is and isn’t included as part of the SEO service.
At Websites That Sell we are geared to provide any level of service. We have a in-house content creation team, developers and of course SEO professionals willing and ready to execute world class SEO.
Ensure The SEO Company Understands YOU
Make sure the company you hire shares the same value as you and your company.
If the mission & vision doesn't align you may not get to the destination the way you'd like (or ever at all)
Here's how to make sure of this.
You have values, your business has values.
There is a specific culture and a way you do things.
It's important that the company you choose will be a good match.
SEO is one of those industries where no regulation means "anything goes".
Here are a few examples:
Negative SEOing - this is the practice of sending bad links to your competitors to tear them down.
It goes against everything I personally and our company stand for.
We think SEO should be a fair fight and may the best, most innovative and persistent company win.
This is embedded throughout our values and mission.
However many agencies don't align with those values, crossing lines that if the industry was regulated probably would border on illegal activity.
Illegal Link Placement - there have been cases of companies illegally spamming and hacking websites around the internet and inserting links into content without the owner's knowledge.
Let's get a clear comparison here.
This would be the equivalent of you walking into every store on the main street in your major city and placing your advertising on every shop window.
It probably wouldn't fly with the shop owners let alone the police who more than likely would get involved.
Yet this practice is apparent across the Internet.
These are just 2 examples of many ways the hired company may think it's OK to cut corners, do things the wrong way or not actually deliver what's promised.
So how do you know if the companies on your shortlist are going to align with your values?
The first place to check would be to see if the company has any values.
A legitimate company, serious about building a long-term presence in the market usually has a mission/vision and values displayed on their about us page or on a dedicated page.
Our vision here at Websites That Sell is to be:
"Australia's leading digital agency that companies can trust to generate meaningful and impactful results via their Website & Google."
And this vision is backed by 6 core values:
RESULTS_ it's our true north. It's what drives us. Measurable. Meaningful & Impactful results.
CLIENTS_ our biggest investment. Our clients allow us to do, what we do.
EXCELLENCE_ we believe in delivering outstanding quality in all we do. The aim is not a one-off transaction, but to build solid business relationships.
CONSTANT GROWTH_ we believe there is always room for improvement, change & doing things more efficiently. Standing still = going backward. Our aim is to always stay one step ahead of the pack.
TEAM_ we believe in training, investing & building our team. The result is people who are the best at what they do in the industry.
BONAFIDE_ we believe in conducting business honestly, fairly and in good faith. Not just on paper, but in every deliverable of our service (even when no one is looking.)
Get Clear On Your Goals
Wise proverb of King Solomon - the wealthiest King to ever rule on earth:
"Without vision, the people perish"
This applies to your SEO also.
Without Goals, your SEO company can't succeed.
Getting clear on your goals has nothing to do with SEO per se, it has however everything to do with setting your expectations and ensuring you choose the right company to deliver the result you're after.
If you don't have a goal, there really isn't any direction to follow.
Below you'll find a few ways that will help you determine what Goals your SEO campaign should achieve, which will help decide what the agency's job will be.
What's the goal of your campaign:
- Build your brand presence.
Do you want to build the brand presence of your company? This way when your prospects see your advertising on other mediums such as newspapers, Radio, TV, Sales Reps, Trade shows, Facebook, Instagram and anywhere else online really, when they search for your brand on Google you'll be found.
This kind of campaign are very important if you're already doing a lot of other marketing and helps capture people that have already been exposed to your brand and message once they search for your company (specifically on Google).
- Get found locally.
Does your business attract customers or clients on a suburb level?
For example, home services companies where people search on a suburb level, cafes & restaurants or anything else where customers don't want to drive too far to get what they are after, will qualify for local suburb kind of campaigns.
These campaigns are usually much more affordable as you're not competing against every other suburb or city for that matter.
Also, check out our guide on Affordable SEO to learn more about this kind of SEO campaign.
- Get found for a big city
Do you operate and attract/service customers in a big city radius? If you're ready to attract customers in a specific city around Australia, it's going to require a specific campaign.
Competition levels are much higher, your website structure needs to be well thought out and you'll need to be prepared and able to invest for extended periods of time before return on investment will be seen.
- Get found nationally or Internationally.
Do you service customers or clients on a national/international level? If you do there are several options for campaigns.
For example, you can narrow in on your most profitable cities/countries first, or build specific websites for each city/country (international SEO). It all depends on your long-term goals that will determine the approach.
The important thing is to know what your immediate and long-term goals are, in order to apply a targeted approach to SEO for maximum return and long-term results.
Decide On Your Budget
How much is SEO?
"Depends... how much do you want to spend?"
That's the standard reply you'll get from SEO's.
This chapter gives you some straight talk and advice to help you come up with a budget (while setting clear expectations of outcomes)
In this chapter you'll find 4 tips to help decide your budget. And we'll get to that in a minute.
Before we do though, having worked on hundreds of campaigns over the years, it's important to outline a recent surveys findings.
The study completed across 1,200 business owners found a strong correlation between higher spending and higher client satisfaction. 53.3% of people investing into SEO at a higher level were more likely to be "extremely satisfied" compared to the that spent less.
This isn't to say you should spend every last dollar on SEO - however it proves once again that quality SEO does take an investment and quality = results. Which equals client satisfaction (yes that's you).
It's always good to get a industry comparison.
Another study revealed that on average business owners in Australia spend between $500-$5,000 per month with their SEO company. The largest amount of business owners spend between $2.5-5K a month on SEO - total of 29.41% then 23.5% of business owners spending 1-1.5K and also 23.5% spending 1.5-2K a month.
With that out of the way, here are 4 tips that will help you decide on your budget:
- Know what you're up against (and the payoff once you rank)
There's only one way to work out exactly what SEO investment will be required.
That's to complete SEO analysis.
You get a free SEO analysis as part of a strategy session here. (By application only)
Knowing what you're up against not only lets you know the resources the company will require to get you ranking it also gives you different ideas of outcomes that are achievable at different price points.
Which leads to point No.2
- Set Your Goals
We've gone through a whole chapter dedicated to this, however, it's important to get clear on this in your budgeting as well.
How much more traffic do you require, how many more enquiries each week and how many extra sales are required to make your SEO investment give you a positive return?
Question to keep in mind and ask your SEO if they don't bring them up already (if they don't maybe they aren't the right choice - just saying...).
i) Are you a start-up? Do you need to build up your presence and basic brand awareness?
ii) Do you operate on a micro local level? Do you need to rank on a suburb level to drive results?
iii) Do you need to dominate your city? Is your company ready to take over a major city? Know that competition levels are high here so expect higher budget requirements.
iv) Do you have to go after the highest possible traffic keywords? Are they even likely to drive results or should you focus on more niche and commercial intent keywords?
v) what is your long term vision. Do you want to get there in the first 6 months, 1 year or 1-3 years? Understand that the most successful SEO campaign will build over time and results start to compound and stack on top of each other.
- Don't "break" your budget.
If you can't afford to go at the recommended budget level from your SEO company, don't break your budget.
Don't make SEO your life raft.
Satisfaction levels, if things take longer than expected, will be very low. And that's bad news for you the client, the SEO company and everyone else involved...
Allocate a specific budget and stick to it.
Once you see results and the campaign gains momentum you can always increase your budget.
- Consider your best return on investment (ROI) options
Not many SEO companies will tell you this.
We on the other hand regularly turn down clients as we see better "quicker win" options.
Our goal is for your company to grow.
If you can get immediate traffic & results with Google ads then that's what we recommend.
If we see that your website won't convert and you'll be wasting your SEO budget - we'll let you know.
If we think SEO isn't going to work for your industry, product or service - we'll let you know.
Your goal should be for your marketing budget to get maximum return.
Many of our clients start with Google ads and from the extra profits generated they now have a budget to re-invest into SEO.
Is a simple option.
Do we miss out on immediate sales?
Does this hurt our business?
We know we've helped your company take the right first step so when you're ready for SEO we'll help you achieve the next level of growth.
Don't Risk Getting Penalised
We've tested the quick way.
We've tested the easy way.
And we've tested the black-hat way.
Here's the results:
Short term gains, long term pains!
The silver lining was that test were only ever carried out on our own "experiment subject" sites - however after all was said and done, these sites never recovered. It was easier to just start over again.
Now let that sink in for a moment.
I want to paint this picture thoroughly because we've seen too many companies destroy perfectly good authoritative domains.
You've spent thousands of dollars building your brand.
You've got your brand domain name which has great age and authority already.
Trusting cheap, black-hat (strategies that go against Google's terms of service) tactics could wipe all of this out - literally overnight.
Just research some Panda or Penguin horror stories and I think you'll get the point.
Companies traffic sources were wiped out overnight. Businesses went under. The worst part - no one told these companies about this.
That's why it's important we discussed this subject to help in your decision making.
What does this mean for your process of choosing the right SEO company?
Don't allow any of the following to happen during your campaign (even though some of these tactics may still work, your brand is too important to risk destroying it).
Also note, you don't need to know the technical aspects behind each of the following terms or strategies - just know what things are called so you can spot them in a proposal if they pop up.
Things to watch out for in your proposal include:
- keyword stuffing of your website
- building low quality pages
- creating low quality content
- article spinning
- content automation
- doorway pages
- hidden text or links
- link schemes
- link farms, link wheels or link networks
- rich snippet markup spam
- automated queries to Google
- automated blog commenting
- using automated tools to build links
- using Private Blog Networks (PBN's) to build links.
If any of the above were to appear in a proposal, to safe guard your companies websites, it's advised to stay away and not enter into a contract.
I think I've made my point.
Let's move on
Check If The SEO Company Is Legitimate
Don't be the next SEO victim.
A quick ASIC & ABN look up will help determine if the company is registered in Australia or if they are a scam altogether.
Here’s what Websites That Sells' registration looks like: https://abr.business.gov.au/ABN/View?abn=65792267851
And a quick check on ASIC should verify if the company is in fact legitimate.
Websites That Sells' details look a little something like this: https://connectonline.asic.gov.au/RegistrySearch/faces/landing/bySearchId.jspx?searchId=617671440&searchIdType=BUSN&_adf.ctrl-state=172enrej0t_15
Prepare Questions Of Your Own
Questions are going to be your best friend.
Don't know what to ask?
This chapter will help you ;-)
You don’t need to be a SEO expert, but you should at least come across knowing a little bit about SEO.
Below are the kind of hard hitting questions that will set the professionals apart from the amateurs. (we’ve also included our answers for your convenience)
i) What are the exact services, and quantities of each, you plan to deliver monthly as part of the strategy?
SEO should not be a cooker cutter approach. Every website, every business and every industry is different.
What works in one industry may not work in the next.
There are certain activities we include in every campaign eg. Strategy formulation, keyword research, onsite optimisation.
However many other aspects of our SEO services are determined by the state of the website.
If the site is under a penalty, we’ll complete a link clean up.
If the site lacks content authority we’ll include a content strategy.
If the site lacks local links, we’ll build local links.
If the site lack authority we’ll build power links.
The easiest way for us to outline what we would include in your SEO campaign is to apply for a free SEO strategy session.
ii) What technical aspects of the website will you be auditing and fixing?
As a number priority we will look at load times, functionality/usability & site structure.
Then we’ll go through our complete list of 27 of technical SEO factors to ensure that your site is squeaky clean - just the way Google loves.
iii) How many pages of the website will you optimise initially and on an ongoing basis?
The amount of work that will be completed will be determined by the budget allocated to the campaign.
Local business owners may only need one landing page and one main keyword to boost sales.
Other companies with a larger focus may want to focus on several service offerings.
Other companies yet may want to reach outside of their main city and implement a national multi-city campaign.
The amount of pages that will be optimised depends on the size of the campaign.
iv) What kind of links will you be building and how?
Great question and a very important one.
We’re not going to go on a link building rant here… but let’s just say we follow an approach of quality over quantity.
We have proprietary partnerships with authorise in various markets for link placements.
We have dedicated outreach teams who secure guest blog post placements.
We have local SEO experts building local links.
And we have SEO strategist who build awesome content site owners can’t but help link to naturally without you lifting a finger.
The kind of links and the amount of them will depend on the objective and outline of your campaign.
v) What do you know about Googles’ Penguin Update?
We’ve been operating since 2007… so we’ve seen our fair share of Google updates.
Penguin was definitely the one update that rocked the SEO world along with business owners rights across Australia.
The penguin update was so significant we wrote a recovery guide about it.
Were qualified to write a guide on the subject... I guess that shows just how much we know about this update ;-)
Don't Rush Your Decision
The bonus "steak-knifes" aren't worth it...
Anyone that's watched late night infomercials before will get the above comment ;-)
This chapter goes into a little more detail about the ramifications rushed decision in the SEO buying process could have.
We've been operating since 2007 and one of the big things we have learned is that choosing an SEO company should not be an impulse decision.
We have clients that have been with us for over 5 years, others that we've worked with us, gotten results and have come back multiple times for more.
Because they didn't rush their decision.
In your quest to find the best Australian SEO Company you'll be faced with expiring offers, urgency, scarcity even fears just to hand over your credit card.
I'm a marketer I'm well aware of these triggers and how they work.
But I also know that there is no rush when it comes to SEO.
Here's the simplest way I can put it.
Your site isn't going to rank overnight, so what's the rush to sign up to the "ultimate too-good-to-be-true offer"? (Probably loaded with a act in the 10 minutes or you'll miss out on the discount, the steak knifes and we'll take this offer to your competitors kind of clauses and scarcity tactics)
I call BS!
In my experience SEO companies are hungry (usually because they can't keep their clients long term).
So don't rush your decision.
Here's the decision process our most successful clients have gone through (notice no rush at any step)
- Read a guide like this to make an educated shortlist of companies.
- Request a free SEO strategy session like this one here.
- Request a proposal outlining how results will be achieved
- Take time to think
- Ask questions via phone, email or in person.
- Make an educated, confident and successful hiring decision (that's going to work long-term)
No expiring offers, no BS urgency and No pressure sales tactics.
Your buying process should be well researched with your SEO company guiding the way to new growth opportunities.
So... What's all this mean?
As outlined at the beginning of this guide, the SEO industry is not regulated so doing your due diligence and following the 17 tips will be the deciding factor between choosing a good or bad SEO company.
All the information you will have gathered in the process will give you clarity about your decision.
There are plenty of good SEO companies among all the horror stories, that can help not just attain rankings, but meaningful & measurable results.
Armed with the information provided in this guide you’re now ready make an educated and confident decision in your SEO company selection process.
Your Next Step
If you’ve got a website that’s currently not showing up on Google when people look for you, it’s time to start talking to a SEO company.
You can ask friends & colleagues about their experience, Google for a local based SEO company or better yet - apply for a FREE SEO strategy session with one of our SEO professionals at Websites That Sell.
Since 2007 we’ve helped 563 clients, in 137 different industries drive more traffic, enquiries & sales via Google.
We live and breath SEO!
And we’ve got the results to back it up.
Click on the button below to apply for a completely free, no-obligation, 100% confidential SEO strategy session.
PLEASE NOTE: This is a no-obligation offer and your information will be treated with utmost confidence.