GEO & AEO Optimisation

When someone asks ChatGPT about businesses like yours, it needs to know you exist and that you're legitimate.

We get your business onto authoritative sources like Wikipedia, LinkedIn and industry publications. This confirms your identity and builds trust signals across the web through brand mentions, press coverage, and consistent business information (what we call NAP consistency - Name, Address, Phone).

This is called building out your knowledge graph and establishing entity recognition across Large Language Models.

AI engines need to know who you are before they'll cite you. We make sure they do.

Your website has information. But AI engines can't always read it properly. It's like showing up to a meeting speaking a different language.

We add structured markup to your site (called JSON-LD) that translates your business information into a format AI can understand. We implement local business schema on your key pages, FAQ schema on service pages, and other data structures that help AI engines accurately summarise what you do.

This is technical work - LocalBusiness schema, FAQ Page schema, and rich results optimisation, but the outcome is simple: AI engines can parse your content and cite it correctly.

This is the foundation. We'll get it right for you.

AI engines don't cite random websites. They cite sources they trust.

We build your website's authority through strategic content, high-quality backlinks, and demonstrating expertise in your field. The stronger your domain authority (DA), the more likely AI engines will reference your business when answering questions.

Large Language Models (LLMs) prioritise content from sources that demonstrate expertise, authority and trust. Websites with strong domain authority are more likely to be recognised as credible sources by these systems.

Website authority still matters. We'll build yours.

AI engines scan the web for what people say about your business. Good reviews on the right platforms help. Scattered, inconsistent or negative sentiment hurts.

We audit where your reviews live and what they say. Then we help you build presence on the specific platforms AI engines actually scrape eg. Google, Trustpilot, Reddit and industry-specific review sites. We also manage your response strategy to improve overall sentiment.

LLMs scrape their information from specific sources. We know which ones and we'll get you there.

If your business information is different across ten directories, AI engines don't know which version is correct. So they either cite the wrong information or don't cite you at all.

We research the highest-authority directories and industry platforms for your sector. Then we claim, build out, and standardise your listings across these sources. This gives AI-powered search engines like ChatGPT, Perplexity, Claude, Gemini and Google AI Overviews a consistent, reliable source of truth about your business.

This creates clean citation signals across the platforms AI engines reference most.

Inconsistent data confuses AI engines. We fix that.

Your website might look perfect to humans. But if the underlying structure is messy, AI can't extract information properly.

We audit and fix your site's HTML structure and semantic markup so AI engines can crawl and understand your content. Once that foundation is solid, we implement advanced strategies: conversational content that matches how people ask AI questions, direct answer formats, contextual relevance, and entity-based optimisation.

These technical improvements make your content accessible and preference-worthy to AI systems. Your site might look fine to humans. But if the structure is a mess, AI can't parse it properly. We sort that.