Chay Chard
With over 3 years of SEO & marketing experience, I’ve developed a strong foundation in digital marketing & search engine optimisation. My skill set includes core marketing principles, consumer behaviour, data analysis, reporting, Google Analytics, keyword analysis, as well as technical, on-page optimisation and off-page SEO.
I've successfully optimised a local electrician's websites using semantic SEO principles that increased traffic by 36% over a 6-month period.
Specialisations:
- Contextual flow development and implementation (micro & macro semantics).
- Technical SEO audits and performance optimisation (SEMrush Technical SEO Certified).
- Google Core Update recovery (3 successful recoveries in the past year).
Recent Achievement: I implemented our proprietary contextual interlinking strategy for a local client and achieved first-page rankings for 21 different locations in just 30 days.
- Google Analytics Certified (Grow with Google).
- Certificate in Project Management (New Zealand Institute of Education).
- Diploma in Business (New Zealand Institute of Education).
- Level 7 Diploma in Digital Marketing (Eastern Institute of Technology).
- Australian SEO Academy Certified (Websites That Sell).
Chay’s love for adventure means her weekends are always action-packed! Whether it’s beach volleyball, pickleball, wakeboarding, or golf, she’s always on the move. When she’s not playing sports, her passion for coffee and great conversations often leads her to a cosy café, where you’ll likely find her sipping a brew while diving into a good book.


