Gold Coast Digital Marketing Agency

Is the Gold Coast Market big enough to reach your business goals?

For local business owners, the answer is usually yes. We have also worked with multiple national companies who have proven that the Gold Coast is a desirable market to capture via digital marketing.

The population of the Gold Coast last recorded in 2021 is 640,778 people.

In comparison, that’s just under half the size of the Sunshine Coast and about a quarter of the size of Brisbane.

While the Gold Coast is not the largest city in Queensland, we’ve worked with plenty of business owners who have never had to reach outside the Gold Coast to achieve their business goals.

These companies include local service-based & professional services companies.

Due to many eCommerce businesses being niche-based, the Gold Coast is too small to target alone. In these instances, eCommerce campaigns will usually need a national focus to achieve success.

Finally, National companies often choose the Gold Coast to tap into when targeting multiple locations across Australia. A growing city with a growing population and a median weekly household income of $3,000 (source:.idcommunity, 2021) makes it a desirable market to capture.

While not too small for local companies to build a successful company, it’s big enough not to be ignored by those wanting to build a multi-city presence using Digital Marketing.

The most effective digital marketing on the Gold Coast is that which connects with the target markets' needs, wants, desires and frustrations.

Yes, this takes market research “walking in your customer's shoes” and a great Digital marketing agency will know effective ways to get this information.

However, on a very broad level, to make your campaign more effective, you can tap into the community's core values.

Having worked with numerous business owners on the Gold Coast, our research shows that people living there care about their beaches & waterways, family, lifestyle and pursuing opportunities.

Understanding that locals on the Gold Coast care about nature means that if your business makes its product or service offering eco-friendly, it gives potential customers more reason to choose it over the provider who doesn’t.

Lifestyle being something the locals value, your website, TikTok videos or Instagram reels should illustrate how your business will help them support their lifestyle.

This is only the first step in profiling your customer avatar. However, when you get this right, it makes all of your digital marketing much more profitable.

Understanding which media channels to use will determine the cost of your digital marketing campaign.

Here are the average digital marketing costs across different media channels on the Gold Coast.

Google ad costs across different industries on the Gold Coast:

• A Pool Builder, on average, will pay $13.77 per click to their website
• A Fishing Charter, on average, will pay $1.22 per click to their website
• A plastic surgeon, on average, will pay $6.72 per click to their website
• A courier, on average, will pay $4.96 per click to their website
• A Digital Marketing Agency, on average, will pay $15.25 per click to their website

Data taken from Google Keyword Planner in 2023:

The average cost of an SEO campaign we run on the Gold Coast is $2,276.30+GST/month

Social Media campaigns start at $2,000+GST/month

The average cost of a website starts at $5,000+GST

It’s also important not to neglect combining cost-effective offline and online strategies.

For example, The Hinterland Times offers a full-page ad for $1,317.60.

The best digital marketing agencies on the Gold Coast understand how to utilise affordable offline advertising opportunities, such as the Hinterland Times combined with online marketing.

If a Gold Coast company operates or services the hinterland, this publication could allow it to reach over 30,000 readers via a lead generation campaign. This will build a list of engaged leads. With the right retargeting & email marketing strategies to nurture these leads, this strategy could become a lucrative way to drive new customers.

What sets Website That Sell apart from all the other digital marketing agencies on the Gold Coast is our unique ability to pick the right strategy across online & offline marketing to get the best ROI for our client's campaigns.

To date, we have run 59 digital marketing campaigns for Gold Coast business owners.

As Websites That Sell continues to become known as “The first and last digital marketing agency Aussie business owners will ever need” this number grows faster and faster.

The point here is that we understand more than just the theory of creating results for our clients on the Gold Coast. We know which strategies get the biggest and most profitable results. Fast!