6 Steps To Find The Best eCommerce Website Design Agency In Australia
In the fast-paced world of online business, your eCommerce website is the gateway to success.
But how do you make your virtual storefront stand out from the competition?
The answer lies in finding the perfect eCommerce website design agency to transform your vision into a digital masterpiece.
Whether you're a thriving brand, a budding entrepreneur, or an established retailer, we'll take you on a journey to discover the five essential steps to finding the best eCommerce website design agency in Australia.
Get ready to unlock the untapped potential of your online presence and catapult your business to new heights.
What is an e-commerce website agency?
An eCommerce website design agency is a specialised team of professionals who possess expertise in creating and optimising online stores.
These agencies combine their knowledge of web design, development, and digital marketing to craft visually appealing, user-friendly, and highly functional websites tailored to selling products and services online.
An eCommerce web design agency designs captivating interfaces, integrates secure payment gateways, and implements effective SEO strategies. Basically, they're web design specialists dedicated to helping retail businesses establish a strong online presence and drive sales using an online store.
Why choosing the right agency is key to business success
A well-designed and optimised online store can significantly impact your brand's image, user experience, and ultimately, your sales.
By choosing the best website design agency, you gain access to their expertise in creating beautiful designs, seamless functionality, and effective marketing strategies.
All of this contributes to attracting customers, boosting conversions, and maximising your business's potential for success in the competitive online marketplace.
Step 1: Define Your Requirements
Before embarking on your quest to find the best eCommerce website design agency, it's essential to define your requirements and goals.
What are your business needs?
Start by looking at your current online presence, who your customers are, and what you want to achieve with your eCommerce business. Consider things like the features you want, how much your business can grow, the look and feel of your brand, and your budget. Evaluate factors such as your desired functionality, scalability, branding requirements, and budget.
By understanding your unique business needs, you'll be better equipped to communicate your requirements to potential eCommerce website design agencies and find the perfect match that aligns with your vision and objectives.
Identify your goals and expectations from the agency
What would you like to achieve with your online store? Is it increased sales, improved user experience, expanded market reach, or enhanced brand visibility?
Once you decide what's important to you, communicate these goals and expectations to prospective agencies to ensure they have the expertise, resources, and strategies to help you accomplish them. This sets the foundation for a successful collaboration.
When considering your budget for an eCommerce shop design, it's crucial to strike a balance between affordability and quality. Determine a realistic budget range based on your business' financial capabilities and goals.
While investing in a reputable agency with a proven track record can yield long-term returns, it's essential to find a company that offers transparent pricing, understands your budget constraints, and can deliver the desired results within your financial parameters.
Step 2: Research and Evaluate Agencies
Once you have a clear understanding of your requirements, it's time to dive into the research and evaluation phase to find the best eCommerce website design agency for your business.
This step involves thorough investigation, comparing portfolios, reading client testimonials, and assessing the agency's expertise, experience, and capabilities to ensure they align with your specific needs and expectations.
Research agency websites
Start by exploring their websites, reviewing their portfolios, and examining case studies to assess the quality of their work and see if it aligns with your aesthetic and functional preferences.
Additionally, you should delve into client reviews and testimonials, and consider reaching out to past clients to get a better understanding of the agency's professionalism, communication, and ability to deliver result
Evaluate the agency’s experience and expertise.
Look for agencies that have a proven track record of successful projects and a strong understanding of eCommerce platforms, user experience (UX) design, Search Engine Optimisation (SEO) and conversion rate optimisation (CRO).
Assess their technical skills, industry knowledge, and the depth of their team's expertise to ensure they have the ability to handle your project effectively.
Check their portfolio of previous work
Take the time to explore their portfolio and assess the quality, creativity, and diversity of their previous projects.
Look for examples that resonate with your brand aesthetic and demonstrate their ability to create visually appealing, user-friendly, and functional eCommerce websites.
This will give you a clear idea of their design capabilities and help you determine if their style aligns with your brand's vision.
How to spot good e-Commerce web design
- User Experience (UX) and User Interface (UI) Design: Enhances visitor experience, boosts engagement, and increases conversions with a visually appealing and user-friendly design.
- Visual Design: Creates a captivating and cohesive online store through branding, typography, colour schemes, and imagery that effectively communicates your brand identity and offerings.
- Navigation and Site Structure: Enables seamless browsing, efficient product search, and a clear path to purchase with intuitive navigation and a well-organised site structure.
- Mobile Responsiveness: Optimises your online store for mobile devices, providing a seamless experience for mobile users, who make up a significant portion of online shoppers.
- Easy Checkout Process: Streamlines the purchase journey, reduces cart abandonment, and boosts conversions with a simple and efficient checkout process.
Step 3: Evaluate the agency’s technical expertise
A good web design agency that knows eCommerce will have the technical expertise and knowledge to handle the functionality of your online store.
This next step explores ways to assess whether or not an agency is proficient in eCommerce platforms and technologies.
Check if they use modern technology and tools
Look for agencies that stay up to date with the latest industry trends and employ modern development frameworks, content management systems (CMS), and robust tools for tasks like analytics, SEO, and performance optimisation.
This ensures that your website is built using current standards and technologies, providing a solid foundation for optimal functionality, scalability, and future growth.
Evaluate how well they design websites for user experience
Assess an agency's knowledge of conversion rate optimisation (CRO), load speed optimisation, responsive design, and mobile-first approach.
A strong focus on optimising the user experience through intuitive navigation, clear product presentation, and user-friendly interfaces indicates that an agency prioritises customer satisfaction and conversions.
Ask about their website maintenance and support services
Ever been ghosted by your web developer? To avoid being left high and dry, check in with potential agencies to ensure they offer reliable post-launch support.
Ask if they include bug fixes, security updates, and regular website maintenance. If not, ask how much ongoing support will cost.
A responsive support team that can address your queries and provide timely assistance is crucial for the smooth functioning of your online store.
A good eCommerce agency should have a page outlining all its web development support options.
Step 4: Read reviews and testimonials from clients
Pay attention to the feedback provided by their previous clients regarding the agency's communication, professionalism, project management, and ability to meet deadlines.
Positive reviews and testimonials can instil confidence in their services, while any red flags or recurring concerns should be taken into consideration when making your decision.
Now let's talk about e-commerce website design and development costs.
Step 5: Compare Costs
Agency fees are one of the top factors you may be interested in when it comes time to pick out a company to redesign your eCommerce site. You'll want to know if their costs align with your budget and if they're ready to deliver quality work for your investment.
During this step, you may need to call around to gather information about agency costs and fees or read another one of our helpful articles called "How Much Does It Cost To Design A Website In Australia".
This will help you understand what services are included and evaluate the overall cost-effectiveness of their offerings.
How much do e-commerce website designs typically cost?
eCommerce web design typically starts at $1,800-$4,000 for a template design & $10,000-$80,000 for a custom eCommerce website.
The final cost usually depends on the following 11 factors.
11 Factors that influence eCommerce website design cost
1. Your product inventory
If you have a large inventory with numerous product categories and variations, it may require more extensive development work, database management, and organisation. All of which can influence the overall cost.
On the other hand, a smaller inventory with fewer product offerings may require less complex development and result in a more affordable design solution.
2. Shopify vs WooCommerce vs Other CMS Platforms
The choice of CMS platform plays a significant role. Shopify and WooCommerce are popular options, each with their own pricing structure and considerations.
Shopify offers a subscription-based model with various pricing plans.
WooCommerce operates on WordPress and includes more pricing flexibility. This option requires hosting and plugin costs.
Other CMS platforms may have their own pricing models, so it's important to consider the specific features, scalability, and costs associated with your eCommerce needs.
3. Mobile first design
Mobile-first design focuses on creating a responsive and user-friendly experience for mobile users. However, this requires additional design and development considerations.
While it may involve extra costs upfront, investing in a mobile-first design ensures that your online store is optimised for the growing number of mobile shoppers, ultimately leading to improved conversions and customer satisfaction.
4. Complexity of the website
The complexity of your website can affect the cost of your eCommerce design. More advanced functionalities and integrations require additional development time and resources, which may result in a higher cost.
Consider your business's specific requirements and balance the desired level of complexity and your budget.
Extensive customisations, such as unique design elements, tailored functionalities, or integration with specific third-party systems, usually require additional development work, which can result in higher costs.
It's important to consider the balance between your preferred level of customisation and your budget when discussing options with the agency.
6. Number of pages
A larger number of pages, such as individual product pages, category pages, blog pages, and informational pages, may require more design and development work.
This can result in higher costs, so it's important to assess the scope of your website and the number of pages your business needs.
7. Content creation
If you require assistance with creating high-quality product descriptions, engaging website copy, or visual assets like images and videos, the agency may offer content creation services at an additional cost.
The extent of content creation required should be considered when discussing pricing with the agency to ensure you get an accurate estimate.
8. Third-party integration
If you need integrations with payment gateways, shipping providers, CRM systems, or other external services, it may require additional web development and configuration.
Discuss your specific integration needs with the agency to understand any associated costs and ensure seamless functionality with your preferred third-party services.
9. Design revisions
Design revisions involve making changes to the initial design based on your feedback and preferences. While most agencies may include a certain number of revisions in their package, additional revisions beyond that will incur extra charges.
It's important to clarify the agency's revision policy and discuss any potential costs associated with design revisions upfront to avoid surprises later on.
10. Experience and expertise of the design agency
Agencies with a higher level of experience, a strong track record, and specialised skills often command higher fees due to their proven expertise and ability to deliver exceptional results.
While their services may come at a higher cost, their extensive knowledge and proficiency can provide added value and peace of mind in achieving successful eCommerce development and design.
11. Location of the agency
This is not about comparing Australian agencies to outsourcing web design overseas for cheap. If you've already decided that the right way to go with your website is to work with an Australian agency, the last step to decide is if you're willing to pay agency prices in Sydney & Melbourne, where it costs a lot more to run an agency or get the same level of work done by a web design agency located in Brisbane, the Gold Coast or Sunshine Coast.
The difference in cost to remember is that office space in Brisbane and, especially on the Sunshine Coast & Gold Coast, will be a lot more affordable than an office in the Sydney or Melbourne CBD - all these costs will factor into the final price of what you're buying, so if you're happy to work with an agency that you'll be able to interact with on zoom, one in a smaller city may be a good way to save money without compromising quality.
Step 6: Decide if ranking on Google via SEO or converting Adwords traffic matter post website launch?
An agency that understands how to strategise, design & develop a well-functioning eCommerce website is one thing.
However, if you rely on building your business using organic or paid traffic via Google, choosing an agency specialising in these should be key in your hiring decision.
Here's how and why they are each important to your decision.
eCommerce Agency That Understands SEO
If you're looking to attract new customers on Google organically, the agency must understand what it takes to rank a site and build it upon this plan. Not doing so may mean you have to rebuild your site again post-launch when this could have been avoided simply by understanding the keys to rank an eCommerce site on Google and building the site according to this plan. A quality eCommerce SEO Agency is the key to getting this right.
eCommerce Agency That Understands Adwords
If you're looking to attract new customers via Google shopping or Google search ads, it's important to choose an agency that understands how these platforms work.
For Google Shopping, if your website cannot generate a product feed, setting up ads & managing them may become an expensive and even impossible nightmare. Choosing the right platform is key to getting this right, and choosing an agency that understands this will help you avoid this expensive nightmare.
It all comes down to designing your product pages to convert for Google Ads. Apply everything in Steps 1-5 above and simply ask the agency about their knowledge of converting search ads into buyers and how they will achieve this to ensure you are 100% sure your chosen agency will be up to the task.
Invest in a web development company that excels at eCommerce design
Partnering with the right eCommerce website design agency can be a game-changer for your business. By following the steps above, you'll find an agency that understands your needs, has technical expertise, and delivers a top-notch website experience for your customers.