Answer Engine Optimisation (AEO)

What is Answer Engine Optimisation (AEO)?

Answer Engine Optimisation (AEO) is the practice of structuring your content so that AI-driven search tools can find, understand, and trust it enough to cite your business in a response.

AEO and GEO are competing names for the same emerging discipline (which reveals just how early we are in this industry shift). The businesses moving now are getting in before the race officially starts and have the opportunity to build dominant market positions, as early adopters of traditional SEO did. 

For an AI model to recommend your business, it needs to trust your content. That trust is built through clarity, factual accuracy, structured data, and a consistent presence across your entire digital footprint: your website, Google Business Profile, customer reviews, and service pages all feed into the signals AI models use when deciding what to recommend.

The data is already in. As of 2026, 60% of Google searches now end without a single click to a website. Organic click-through rates on queries where an AI Overview appears have dropped 61% since mid-2024. Gartner predicts search engine volume will fall a further 25% in 2026. This isn't an algorithm tweak, it's a structural change in how your customers find you.

SEO built your visibility. AEO keeps it working as search changes around you.

Learn more about our AEO Services.