How We Rank Gold Coast Businesses On Google For Hyper-Local Keywords.

We’ve tested over 50+ SEO strategies and narrowed down the top 10 that got local rankings on the Gold Coast every time.

Here is proof we achieved top rankings using these 10 strategies:
Gold Coast No.1 Ranking Proof Of Results

If you’re a business owners looking to learn how to rank your website on the Gold Coast… here’s why what we’re about to share is important for you.

In this modern world, our mobile phones and Google are the first places most people turn to when looking for goods and services in their area.

Check it out.

Here’s just a snapshot of the number of searches happening every month for home service providers, tradies and professional service businesses on the Gold Coast.

Number of people searching for businesses on the Gold Coast

NOTE: If your business type isn't featured above, but you want to know how many people are searching for you on Google every month, contact us here and we can give you this research for free.

Here's Why These Keyword Searches Matter To You

You might be just down the road, but your customers will still look for more information about your business online before they visit you in person.

Establishing a robust online presence is no longer optional; it's a necessity.

No matter how small your business is.

Your competition is already leveraging the power of local search engine optimisation (SEO). They know it's as much a part of marketing strategies as the sign above your front door.

Navigating the intricacies of hyper-local SEO might seem as daunting as the M1 during peak hour, but fear not — simply follow the top 10 SEO strategies we have tested to work best and they will give you a roadmap to ranking your website on the Gold Coast.

What this guide will cover:

  • Why Hyper-Local SEO Matters on the Gold Coast: Unravel the mystery behind hyper-local SEO and understand its pivotal role in Gold Coast business success.

  • Tangible Benefits of Hyper-Local SEO: Explore the concrete advantages that hyper-local SEO brings to the table, from increased visibility to driving foot traffic.

  • Strategies for Hyper-Local SEO Excellence: Dive into a curated checklist of 10 essential steps to dominate local search engine rankings on the Gold Coast and use organic search engine results to drive website traffic and increase conversions.

  • Practical Tips for Monitoring and Adjusting: Equip yourself with the tools and insights needed to continuously refine your hyper-local SEO strategy.

Why does hyper-local SEO ranking matter for your business?

Even if you believe your target market is already in your location and will likely stumble upon you, 'near me' search queries have grown by 500% in the past two years alone.

In 2023, 84% of mobile search traffic was from a 'near me' search.

Whether you have one store or many, a hyper-local SEO campaign helps you target local consumers with optimised local SEO.

You can improve your online visibility by increasing your search engine ranking above your competition and boosting organic traffic in a way that other marketing strategies can't.

Top 10 Local SEO Strategies We’ve Tested That Work And Achieve Rankings Every Time

Claim and Optimise Your Google Business Profile

Optimising Google Business Profile

The #1 strategy we have used successfully in hyper-local SEO is securing a business' online storefront.

AKA. Your Google Business Profile (GBP) listing.

We have found a direct correlation between setting up a GBP and a website's local SEO visibility. This means your business is more likely to be found when people search using Google Maps.

Anyone can add a place to Google Maps, but creating your business profile gives you full control over it. You can engage with customers, enhance your listing, gain insights about your audience, and incorporate keywords that are relevant to your product/service.

Success Story

We worked with a local hairdresser who has hair salons in Caloundra and North Lakes. When we started the work we found they had already set up their GBP's, however they were not optimised. Our team began optimising the GBP's for each location and as a result we achieved the following.

Within the first 3 months of optimisation the hair salons visibility on the Google Maps pack increased dramatically in website clicks, phone call clicks, and direction requests.

This meant that more people found our client's hair salons when searching locally.

Learn more about how to leverage your Google Business Profile for local SEO here.

Alternatively, one of our Gold Coast SEO Experts can give you tips for accuracy, engagement, and optimisation to solidify your presence on the digital map.

Local Keyword Research

Gold Coast related keywords in a Google search bar

We have worked with many businesses in different industries and have found a common pattern to achieving a increased local presence.

Anyone can conduct keyword research by simply using an SEO tool.

However, there is an art to doing it properly.

After researching thousands of keywords for our clients we have found a process to find the exact keywords that will drive quality traffic, leads, and conversions to your site. 

If the content on your website does not match the intent and search queries people in the Gold Coast (or other locations your business operates in) are searching for, your business will not be found.

A common trap we see many clients fall into is targeting keywords with the highest monthly search volume. These are usually highly competitive.

After we do a deep dive into their product/service offering we usually find that there are other keywords (which may have much lower search volume) that are both easier to rank for and result in higher conversions. 

Our team of SEO specialists have developed a full guide on how to conduct local keyword research to increase your organic performance.

On-Page SEO Optimisation

SEO friendly structure and checklist

Another factor we have found to be a critical component of getting your business ranking well locally within the Gold Coast is on-page optimisation. 

We have been in the SEO industry for 10+ years and have witnessed first hand that competition is increasing.

A majority of sites are ticking the boxes when it comes to optimising for basic SEO (for example meta titles, meta descriptions, header tags, alt texts etc).

To give your business a competitive edge it's important to go that one or two steps further.  Our teams best results for clients have come from finding on-page optimisation strategies that the competitors haven't implemented. 

Success Story

We worked closely with a business that offered skip bins for hire nationally across Australia. They were currently targeting all their service locations on a single page. Our strategy was to build out and target each location using seperate geo pages with localised URL structures. 

By optimising the on-page elements on these new geo pages using local keywords we saw immediate positive results in rankings. This lead to an increase in organic traffic and conversions for the client.

Here's what you get as part of your free download:
Our highest performing fill-in-the-blanks template to create "helpful content" Google loves.
Real-life examples that walk you through every step of the template (this makes writing your own blog post fast & easy)
Over-the-shoulder video with advanced tips to supercharge the performance of your blog (these are additional proven strategies only available to people who download this template).

Mobile Optimisation

Mobile friendly website next to a non-mobile friendly website

We have conducted in depth research around mobile optimisation and found that 76% of people who conduct a local search on their smartphone visit a physical place within 24 hours. This is only one finding that stresses the importance of optimising your website for mobile.

Mobile optimisation is not only important for user experience (UX) but also for your rankings. If your site is not mobile friendly, Google will not rank it due to poor UX.

Success Story

We worked with a local plumber who's website was not optimised for mobile.

Our team conducted an audit of the site and quickly realised that the mobile experience was not on par with competitors. This meant that mobile users were not having a very good experience and bouncing off the site quickly.

For this reason, the site was stuck and struggling to rank in the top 3 positions of Google. 

The development team worked their magic and vastly improved the sites design, load speed, structure, and back-end technicals. This resulted in very strong mobile ranking growth with 3 of the clients target keywords moving into the 1st position of Google over the following months.

The increase in ranking then lead to significantly more organic traffic, conversions, and leads. 

Don't have the technical knowledge or skills to achieve mobile usability on your site? Our team can help you make your site more user-friendly to grow the organic performance of your local business. 

Local Link Building

Website being linked to

Our SEO team has ranked 100's of keywords in the first position of Google. A key component to achieving this is Local link building which has and will always be a major pillar in SEO.

Backlinks to your site are a validation point to Google that your site is trustworthy and authoritative for a specific search query. 

We have built 1000's of backlinks for our clients over the years and always advise quality over quantity. We have found that local backlinks from businesses within the Gold Coast will have the highest local relevancy and give your site the biggest boost. 

In addition to local backlinks, citations to your are also important. These can be acquired by listing your site on directory sites. They will typically feature your NAP business details (Name, address, phone number). This consistency of NAP details across your GMB, directories, and site will build trustworthiness. 

Success Story

We worked with a company in the healthcare industry that operates multiple clinics across Australia. This was the perfect client to execute local link-building for as they targeted different geo locations. 

Below you can see a direct correlation between the number of backlinks increasing, which increased the number of keywords ranking in the top 3 positions, which resulted in an overall increase in organic traffic to the clients site. 

Customer Reviews and Ratings

Positive effects of customer reviews

Just like Googling the person before a first date, potential customers are absolutely undertaking a thorough analysis of your online reviews before they decide to take the next step.

After helping local businesses within 100+ industries outrank their competitors, we keep seeing how the ones with good reviews are driving more leads and traffic. Just like we've seen our clients turning this customer feedback (and their responses) into a goldmine for their business, we recommend you do the same.

Let your customer service shine through. Positive reviews enhance your credibility and attract more customers to your Gold Coast establishment, so embrace their power.

We've put together a list of Reputation Management strategies you can use to gain trust.

Schema Markup

Rich snippets on a google search

Schema markups are snippets of code that help search engines such as Google understand what your webpage is all about. If it's better understood, it's more likely to rank higher. Therefore, harnessing the potential of schema markup will help you stand out in search results.

We keep seeing how our clients get more visibility on SERP (search engine results page) when they have features like rich snippets displayed. The more search engines understand about your website, the more relevant information will be showcased about your business when users search for it.

We have also experienced an increased user experience as a result of rich snippets, as potential new customers will find the content they are searching for quickly.

Elevating your visibility and credibility by providing search engines with schema markup that showcases your Gold Coast business need not be difficult. However, an SEO company with proven results is the best one to approach if you need help with implementation.

Consistent NAP (name, address, phone) Citations

Consistent use of brand name

Your name, address and phone number are essential pieces of information for your customers. They can Google you, find your various locations, call to make that dinner booking, or check if a product is in stock. We have experienced first-hand how important it is to keep customers and search engines in sync by managing NAP citations effectively.

We've worked with clients who spelled their brand name differently on different platforms which has caused confusion around their brand identity. Other clients have changed addresses and forgotten to update their contact details on their Goole Business Profile, resulting in conflicting information. By adjusting and correcting these details, we've experienced a growth in credibility and trust from both search engines and users.

Step ahead of your competitors by unlocking the importance of consistency in your business's name, address, and phone number across the web. And don't disregard the Yellow Pages just yet!

Listing in reputable directories adds credibility to your business that a search engine will be happy to see. As will listing with local business organisations, such as the Gold Coast Central Chamber of Commerce.

Local Social Media Presence

social media and mobile phone

Master the art of social engagement on platforms that matter to the Gold Coast community.

Learn about content creation so you don't waste your time sharing content that doesn't resonate.

Show the faces of your team so a client can get to know them. Show behind-the-scenes aspects of your brand or business. 

Interact with followers, answer their questions, reply to their comments and boost your local SEO through social signals.

Read here for more information about how our 'smart social' system can turn your Gold Coast business into a brand.

Monitor and Adjust

Website stats

Embark on an ongoing journey of improvement by monitoring your website's performance.

When we onboard a new client, one of the first things we do is set up tracking to monitor how users behave on their website. This means we can make decisions backed by data instead of guesses or opinions. It also lets us report how the website performs at any given time.

Measuring website performance and relevant metrics is foundational for any successful SEO campaign. We monitor and analyse our client's websites on a daily basis to stay on top of any fluctuations. 

Arm yourself with data from tools like Google Analytics to refine your strategy and stay ahead in the dynamic landscape of Gold Coast hyper-local SEO.

Alternatively, engage a Digital Marketing Agency that tracks and measures everything.

Your Hyper-Local Digital Success Awaits

In the vibrant Gold Coast market, hyper-local SEO isn't just a strategy; it's a game-changer.

Armed with the insights we’ve tested and put together in this guide for you, you're poised to dominate local search results, enhance your online and offline visibility, and usher in a new era of success for your business.

Remember, it's not a one-time effort but a commitment to a thriving digital presence.

Stay dedicated, stay patient, and watch your business flourish in the digital age.

If you think you could use the help of our Gold Coast SEO Services, call Websites That Sell on 1300 188 662 and ask for Sanjay, Camilla or David for specific answers to anything related to SEO.