SEO Mooloolaba

We are a digital marketing agency specialising in Search Engine Optimisation (SEO) in Mooloolaba. Our services include local SEO, Google Business Profile (GBP) optimisation, eCommerce, Multi City & International SEO.

Our SEO professionals have over 30 years of experience ranking companies in Mooloolaba. We can manage every aspect of your SEO campaign or consult with you.

If you want to work directly with a local team of SEO experts who know the Mooloolaba area (we don't outsource your campaign overseas), get a free quote & strategy outline today.

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Why Choose Websites That Sell Over Any Other SEO Company In Mooloolaba?

We know the Mooloolaba area & market.
Mooloolaba is a tourist hotspot but one that has a steadily growing local population as well. Neighbouring the residentially dense Alexandra Headland, Mooloolaba is the go-to location for a family day at the beach for the many housing subdivisions further to the west. The Sunshine Coast is booming.

The Sunshine Coast Council records that the population exploded by 79,000 people between 2011 and 2021, while it is forecast to grow to over 540,000 people by 2046. We have watched this growth over the past years and exciting opportunities await for Mooloolaba businesses to target this ever-growing market of young families and retirees using SEO.
We've worked with other businesses in Mooloolaba before.
We have helped companies like whale watching boats, scuba diving companies, holiday accomodation and retail retail businesses get found in Mooloolaba. We know when it makes sense to target outer regions like Cotton Tree, Kawana, or Mountain Creek and the best SEO strategies that will resonate with the market and demographics in those areas.
You get direct access to our SEO specialists
We do not outsource SEO overseas; our team operates locally, and you deal with them directly. Because we have a office location nearby, we can even come and meet you!

Our SEO specialists will become your dedicated account managers and oversee your campaign. This means no double handling, waiting on hold, guessing where your money is going, or wondering who has access to your site.

You can email, phone or visit us in the office to discuss your campaign. We’re always here to help.

Meet Our Agencies SEO Experts

Alannah, SEO Team Leader
• Ahrefs Certification
• Hubspot Search Engine Optimisation (SEO) Certification
• Bachelor of Creative Industries (Queensland University of Technology)
• Graduate Diploma of Marketing (Griffith University)
With 7+ years of SEO content experience and a background in marketing, I've developed content strategies that generate real results for clients in highly competitive and niche landscapes.

One example is when I increased organic impressions by over 172k and generated over 1000 clicks across only three semantically briefed content pieces for a client in the healthcare industry within a 4-week period.

I have written hundreds of pages of optimised content, including every page on a site that ranked organically on a content-only strategy (no backlinks), for over 12 months without any further optimisations. Getting pages to rank, generate high levels of traffic, and age well (rank longer) is my speciality.

My methodology focuses on semantic content clustering, strategic use of link equity and user intent mapping, which I have developed through the Australian SEO Academy and the Topical Authority Course.
Specialisations:
Data-driven content strategy development (Google Search Console Training)
Industry specific SEO content (Medical, healthcare and trades)
User friendly and semantically optimised copywriting (tools: Surfer SEO, SEMrush)
Content performance analysis and optimisation (Search Console clicks & impressions report)
Historical content review and content decay recovery.
recent achievement: Planned and executed a content strategy that generated over 150,000 organic impressions within a 12 month period for a corporate training company using semantically briefed content and EEAT practices.
Chavee Anderson
Chavee Chard, SEO Specialist
• Google Analytics Certified (Grow with Google)
• Diploma in Business (New Zealand Institute of Education)
• Level 7 Diploma in Digital Marketing (Eastern Institute of Technology)
• Australian SEO Academy Certified (Websites That Sell)
With over 3 years of SEO & marketing experience, I’ve developed a strong foundation in digital marketing & search engine optimisation. My skill set includes core marketing principles, consumer behaviour, data analysis, reporting, Google Analytics, keyword analysis, as well as technical, on-page optimisation and off-page SEO.

I've successfully optimised a local electrician's websites using semantic SEO principals that increased traffic by 36% over a 6 month period.
Specialisations:
contextual flow development and implementation (micro & macro semantics)
technical SEO auditing and performance optmisation (certified in SEMrush Technical SEO)
google core update recovery (recovered 3 sites in the last year from core updates)
recent achievement: I implemented our proprietary contextual interlinking strategy for a local client and achieved first page rankings for 21 different locations in just 30 days.
Luke Burrell, BBus(Mktg), SEO Specialist
• Bachelor of Business with a major in Marketing (UniSC)
• Australian SEO Academy Certified (Websites That Sell)
• Google Analytics Certification
I have a bachelor's degree in business with a major in marketing and over 4 years of experience specialising in digital marketing, SEO, content creation, social media management, video editing, photography, and graphic design.

This skill set is in addition to my foundation of core marketing principles such as consumer behaviour, market segmentation, positioning, and the marketing mix. I have experience conducting market research and creating marketing campaigns for local businesses.

As an SEO Specialist, I bring expertise across technical SEO, on-page optimisation, and off-page strategies to drive measurable organic growth with real ROI for our clients.
Specialisations:
eCommerce SEO (Google Digital Marketing & E-commerce Professional Certificate)
Silo & Clustering (both virtual & physical site structure website silos)
Copywriting (more clicks from the SERPS to the page, and decrease bounce rate with helpful content)
recent achievement: I successfully strategised and implemented a new SEO strategy for a national hot water company, resulting in first and top three positions on Google across all major cities and locations in Australia. This led to the business ranking first Australia wide for hot water system searches.
image of David Krauter
David Krauter, Head of SEO Strategy
• SEMrush SEO Specialist certified
• Ahrefs Certified Professional
• Bachelor of Business (Queensland University of Technology)
• Australian SEO Academy Trainer
With over 20 years experience in search engine optimisation, I've developed and implemented successful SEO strategies across 150+ campaigns. I have strategised SEO for Fortune 500 companies like Gillette, leading national-level companies like Steel-Line and also micro local businesses across Australia.

My specialisation in site architecture optimisation, including internal linking using PageRank flow modelling and topic clustering has helped me achieve over 2,000 page 1 ranking results to date. I have contributed my thoughts on SEO & Marketing on industry leading websites such as Authority Builders Co, The Hoth & Agency Analytics.
Specialisations:
Semantic Content Clustering (Koray Tugberk GUBUR trained on Topical Authority)
Entity Optimisation (matching Google's Knowledge Graph understanding)
Comprehensive E-E-A-T Optimisation according to Google's Search Quality Rater Program Guidelines
recent achievement: I developed our specialised "intent-matching" methodology which helped a client in the manufacturing space achieve 41% higher click through rate form intent-matched landing pages compared to general user intent pages and receive a 2.7 times longer average session duration on intent-optimised content post the December 2024 core update.

SEO Services Proven To Work In Mooloolaba

Each suburb across Sunshine Coast is different in size, demographics and growth potential. The following are the strategies we have found to get good results and high return on investments for companies operating in Mooloolaba:

Local SEO

If you are a local business that operates and services only the Sunshine Coast region, then a local SEO campaign is what you need. 

This campaign will help you get found by people living in the Mooloolaba area when looking for you on Google. A local suburb campaign can also help you reach people in specific areas in the Sunshine Coast Council, e.g. Maroochydore, Cotton Tree, or even down in Kawana or Caloundra.

Google Business Profile Optimisation

Optimising your GBP includes basics such as filling in your company profile, target areas and interlinking your website.

This helps you rank in the maps pack, Google maps across Mooloolaba and neighbouring suburbs you are able to service.

eCommerce SEO

eCommerce SEO involves optimising your products and category pages while building a content engine to attract more new and repeat customers to your store.

Our eCommerce SEO service will help your website rank on the search engine results page, on Google Shopping, and in the recommended products section of Google’s generative AI experience.

Multi City SEO

Multi City SEO involves ranking in cities outside of your immediate area by building up your presence in those cities and dedicated landing pages on your website. 

If your business can deliver its products or services outside of the Sunshine Coast region it allows you to also tap into bigger cities like Brisbane, Sydney, Melbourne, Adelaide or Perth.

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Is SEO worth it for a Mooloolaba based business?

While Mooloolaba is steadily growing, it is its tourism that makes this suburb such a hotspot of economic activity. The Sunshine Coast Council reported that there were 231,000 arrivals to the region in 2023, up 19.9% from the year before. Most importantly, they added a whopping $266 million to the local economy. Cruise ships, which can routinely hold between 600 and 800 passengers also make daytrips, eager to sample the local cuisine, enjoy the local attractions, or purchase a souvenir. By focusing on hyper-local SEO, you can carve out a strong online presence for your business and be noticed by the waves of tourists eager to see what Mooloolaba has to offer.

As one of the Sunshine Coast’s premier beach locations, Mooloolaba is also a regular destination for locals, who come to explore on a day out, enjoy a restaurant meal, or simply browse the shops along the Esplanade and neighbouring streets. Optimising your SEO can capture this local traffic, especially those that wish to avoid the busier commercial zones centred in Maroochydore and Kawana.

With tourism attractions like Sea Life, the Wharf, and the Esplanade, local SEO can help you attract both visitors and locals looking for activities, accommodation, and services. Ranking high for tourism-related searches can boost your visibility and sales during peak event seasons.

What types of companies should invest into SEO in Mooloolaba? 

Tour and Activity Providers (Whale Watching, Diving, Fishing Charters, etc.)

Mooloolaba is home to one of the most pristine areas of ocean in Australia, and is a favourite destination for divers, who come to dive the HMS Brisbane, for whale watching during the annual humpback migration, and for the range of fishing charters available.

Tourism operators like Mooloolaba Canal Cruise, Sunreef Mooloolaba, and Adventure Rafting can tap into seasonal SEO strategies to push their brands right as the tourists are flocking to Mooloolaba to enjoy the warmer weather. With the right keywords, activity providers will be at risk of being overbooked during tourist season while enjoying a steady local clientele the rest of the year.

Hospitality Businesses (Restaurants, Cafés, Bars)

With the Esplanade right across the road from Mooloolaba beach and the Wharf’s shops, restaurants, and bars within walking distance of each other, Mooloolaba is a location best explored on foot to find the best eateries. With everything from fine dining to American diner style, Australian pub food, and a wide variety of cafes and ice cream shops, visitors are spoiled for choice after a day on the sand or in the surf.

Iconic restaurants and bars like The Beach Bar & Grill, Bella Venezia, and Taps Mooloolaba maintain popularity all year around by leveraging their SEO and web ranking strategies to rise to the top of what is a very competitive culinary landscape.

Holiday Accommodations (Boutique Hotels, Airbnbs, Holiday Rentals)

Though comparatively compact geographically, Mooloolaba is one of the most popular holiday destinations in South-East Queensland, with streets upon streets of hotels and holiday rentals waiting for eager tourists to enjoy the sunshine and vibrant atmosphere.

A visitor’s quick Google search would reveal such attractive accommodation prospects as The Spit Holiday Apartments, Breeze Mooloolaba, and Sandcastles Mooloolaba, who have used SEO strategies to rank very highly in what is a hotel and holiday rental-dominated location.

Wellness and Lifestyle Businesses (Yoga Studios, Day Spas, Cosmetic Clinics)

As one of South-East Queensland’s most sought-after holiday destinations, Mooloolaba attracts a health-conscious and affluent demographic from both residents of the Sunshine Coast and tourists from across Australia. Businesses offering massage, spa, cosmetic, and beauty treatments, or classes offering instruction in yoga, Pilates, and other holistic fitness activities will be highly sought after.

Using SEO strategies effectively can help local wellness and lifestyle businesses, like Prana Wellness Spa and Cafe, Thalassa Spa, and CGM Pilates, Yoga & Wellness to be found by visitors wishing for an hour or two of relaxation and self-care. SEO can also be used to leverage local events and target seasonal demand (e.g., pre-summer treatments, New Year detox programs, school holiday relaxation packages).

Ready to rank your website on Google?

Speak to our team and we will help you choose the best platform & strategy to successfully run your SEO campaign.

If your business operates on the Sunshine Coast, our local team can meet with you face to face and discuss your SEO strategy.

Our Sunshine Coast office is conveniently located just off the bruce Highway in Forest Glen, making it easy for our Sunshine Coast SEO team to meet with you and discuss everything you need to know about running a SEO campaign on the Sunshine Coast. We've run SEO campaigns for business owners all over the region. Whether you want to get found in your local suburb, across the Sunshine Coast or even nationwide we can help you strategise the right campaign to reach your goals.

Sunshine Coast Region

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