SEO Brisbane
We are a digital marketing agency specialising in Search Engine Optimisation (SEO) in Brisbane. Our services include local SEO, eCommerce SEO, website optimisation, technical audits, link building and content creation.
Our SEO professionals have over 30 years of experience ranking websites. We can manage every aspect of your SEO campaign or consult with you.
If you want to work directly with a local team of SEO experts who know Brisbane (we don't outsource your campaign overseas), get a free quote & strategy outline today.
Why Choose Websites That Sell Over Any Other SEO Company In Brisbane?
Meet Our Agencies SEO Experts
SEO Services Proven To Work In Brisbane
Local SEO strategies, such as optimising your Google Business Profile and focusing on location-specific keywords, are necessary for businesses looking to attract customers in Brisbane.
Our local SEO services help you rank in the Maps Pack and reach customers in specific suburbs such as Southbank, Redland Bay, Capalaba, Wynnum, Logan, Ipswich or further west to Toowoomba or north to North Lakes and Caboolture, wherever your business operates.
eCommerce SEO involves optimising your products and category pages while building a content engine to attract more new and repeat customers to your store.
Our eCommerce SEO service will help your website rank on the search engine results page, on Google Shopping, and in the recommended products section of Google’s generative AI experience.
On-page optimisation includes basic optimisations such as meta tags, H tags, headings and images. But we don't stop there, we are experts at SEO in Brisbane so we also implement advanced strategies such as:
- integrating Brisbane-specific terminology, suburb references, and local cultural markers that Google's location-based algorithm variants recognise as authentic local content. Our Brisbane clients have seen 47% higher ranking improvements compared to those using generic optimisation.
- Schema markup implementation specific to your business type (87% of Brisbane businesses lack proper schema)
- Custom-coded semantic HTML5 structures beyond basic heading tags
- Optimised internal linking patterns based on PageRank flow modelling
- Entity relationship mapping to connect the business with established Brisbane entities
- Mobile-first content optimisation focusing on Core Web Vitals improvements
For a Brisbane based Hair Salon, our specialised on-page optimisation work increased their organic traffic by 1,448% in a 12 month period, capturing featured snippets for over 14 different queries and in 2025 also showing up in Google's AI overviews.
Our SEO audits include a complete analysis of your site, including historical content. We examine the top-ranking factors of every page and compare your website to your competitors'.
This audit gives us all the data we need to repair your site’s foundation, structure and launch your campaign with a bang.
As part of our keyword research services, we identify keywords your target audience and your ideal customer may use to try and find your products or services on search engines.
Since Brisbane is a large city with a vast network of customer needs and demographics, we focus on identifying practical opportunities that align with your business's goals and geographical reach.
As part of our content creation services, we strategise and develop content for landing pages, service pages, product descriptions, blog posts and any other areas of your site that require attention.
Our team is trained to write “helpful content.” This means less fluff and more well-structured content that best answers visitors' questions while making it easy for Google to understand and rank your website.
Links are crucial for your site’s power and authority. Examples of link-building techniques include citations, outreach, and niche-relevant links.
As part of our link-building process, we first inspect your backlink profile. This gives us an idea of how your link profile compares to those currently holding your dream spot at the top of the search results. We then map out what kind of link building is required to increase your website's authority over theirs and get your site climbing up the rankings faster.
International SEO services include technical aspects like Hreflang Tags, gTLD and proper canonicalisation. Our specialists understand how to localise your website for foreign markets so your message correctly translates for a multilingual target audience.
Our International SEO services have helped numerous Brisbane entrepreneurs enter the global stage. This type of campaign allows you to reach an international audience even if your operations are in Brisbane, expanding your influence further than Aussie shores.
Semantic SEO services focus on Natural Language Processing (NLP) and deep algorithmic learning. As part of this service, we will develop a topical map and deploy a semantic content network on your website, increasing its reach and building its topical authority.
Our team has been trained to understand your market's specific words and phrases and how they relate to Brisbane and your business. This results in content that better answers your audience's questions. This helps your website rank in more places with greater long-term stability and gives your content a higher chance of being considered for Google’s AI Overviews.
We’ve consulted and acted as SEO advisors to corporations of many shapes and sizes.
As part of our consultations, we research what your website needs to rank in your industry.
We then provide a plan, strategy and ongoing advice for your team to execute.
SEO case studies of clients we've worked with in Brisbane
Case Study 1
Local Content Strategy Takes Website Into The #1 Position On Google.
This client, based in Bardon, had no presence in the search engines for searches relevant to their business.
Start a content marketing campaign combined with a targeted local SEO strategy.
Create a content piece that would tap into information Brisbane residents would want to know and utilise the SEO budget to make the piece rank.
No.1 ranking in the search results for a keyword that gets 720 monthly searches, and would have cost up to $5.43 per click using paid advertising.
Case Study 2
Search Engine Optimisation takes Brisbane based financial services company to 7 figures in recurring revenue.
The client had no presence in the Brisbane market.
Build a Brisbane landing page and supporting hyper local suburb pages.
Increase the website relevancy to Brisbane terms and deploy a local link building campaign.
Top rankings for service related keywords. Organic traffic grew from 5,674 to over 14,632 unique visitors per year. Revenue growth from 6 figures to 7 figures per year.
Case Study 3
Google Business Profile generates 233 phone calls & 114 business directions in one month.
While the client ranked organically on Google, the business had no visibility in the maps pack.
Optimised the Google Business Profile. Create fresh content to feed into the profile. Build out local link profile.
Implement a Google Business Profile (GBP) specific SEO campaign.
The Google Business Profile generated 233 phone calls & 114 business directions in a single month!
How Much Should I Invest Into My SEO Campaign?
At Websites That Sell we believe in transparent and accurate pricing, which is why we always recommend to get a custom quote from one of our specialists. However we also know how frustrating it is when SEO agencies don't give any indication of what SEO costs. Therefore here is some indicative pricing to help you decide if you have the budget available to work with our team. For a SEO campaign in Brisbane our SEO programs typically fall into these investment ranges:
All packages include monthly reporting, strategy sessions and dedicated account management; in fact what sets us apart is that you get to work directly with our SEO specialists. To give a precise price for your business, based on your specific goals and competitive landscape request a quote now.
Is SEO worth it for a Brisbane based business?
We have helped many companies in Brisbane grow using SEO. We have also helped companies from nearby regions like the Gold Coast & Sunshine Coast tap into this ever-growing market. Here are some economic stats for Brisbane that prove how valuable SEO is and will continue to be in future.
Brisbane remains the most populated city in Queensland and is projected to increase to 1.76 million people by 2046 (Queensland Government population projections, 2023 edition: LGAs and SA2s). Any business that invests in SEO now will reap the benefits of this growing city long into the future.
The "State of the City Report" developed by the Brisbane Economic Development Agency forecasted:
- a 34% Real GRP growth forecast (2021-2031)
- $275B Forecast size of the economy by 2041
- 1.18 million jobs projected by 2046 (Brisbane Economic Profile, published by Brisbane City Council)
With Brisbane's market predicted to grow, investing in SEO today will create incredible ROI as rankings will continue to provide more value in a growing economy.
Is paying an agency to do SEO worth it?
Yes, it is worth hiring an SEO for your website, especially someone with experience with campaigns in Brisbane like us.
Having worked on over 563 digital marketing campaigns, we know a well-strategised SEO campaign generates more leads, calls, and sales than any other digital marketing strategy. The key to success is finding a company with experience and the ability to offer the SEO services you need.
What types of companies should invest into SEO in Brisbane?
Local Service Providers (such as Plumbers, Electricians, Builders, Pest Control)
Brisbane's population continues to grow, especially in expanding areas such as Logan, Ipswich, and Moreton Bay. We have seen continued demand for local services such as construction, renovations, electrical work, plumbing and pest control in these areas.
By creating geo-specific landing pages, optimising service pages and building a strong backlink profile, companies like Brighton Homes, Brisbane Plumbing and Drainage, and Dawson Electric have achieved top Google rankings when searched for in Brisbane. This gives these companies more exposure and greater visibility to new potential customers looking for their services in the area.
Professionals (such as Accountants, Lawyers, Mortgage Brokers)
According to Brisbane City Council, there were almost 143,000 registered businesses within Brisbane in 2023-24. These businesses require professional services such as legal advice, financial management, tax planning and loans.
In industries like these, we have found that customers often use searches like "accountant near me" or "lawyer Brisbane" to find the right company to work with.
We have observed professionals such as Hunter Galloway rank at the top of Google, both in the map listings and organically for over 5 years and counting. This positions them as the first choice, and through their local SEO strategy, they have built a strong reputation of trust and credibility, making them stand out as the go-to professionals in the area.
Read a full case study of how we helped a local service based business break into the Brisbane market with specific landing pages.
Retailers & eCommerce Stores
Queen Street Mall is Brisbane's largest shopping destination; however, the Brisbane Times also named it one of the priciest retail spaces in the Asia-Pacific region, reporting a cost of $4,467 per square metre in 2018.
While the demand for retail shopping is high in Brisbane's CBD, SEO creates the perfect opportunity to reach more shoppers online or help people find a store’s location in the city.
99 Bikes is one company that has a physical location on Elizabeth Street, yet their SEO is optimised for people to find them online. According to SEMrush, their website attracted more than 629,000 organic visitors per month in 2024.
SEO puts eCommerce brands in front of shoppers online or helps them find the closest store location.
Healthcare Providers (such as Doctors, Dentists, Skin Clinics & Surgeons)
According to a study published by Queensland Health, Queensland’s ageing population and rising rates of chronic disease mean that patients require increasingly complex and multidisciplinary care. Referrals to specialist outpatient and elective surgery services are also increasing.
This means demand for doctors, surgeons, dentists, and skin clinics continues to rise.
Dentists such as Brisbane Dental and plastic surgeon Dr David Sharp, who operate in Brisbane, have tapped into this growing opportunity by being found both in map listings and organically when potential patients search for them on Google.
Ready to rank your website on Google?
Speak to our team and we will help you choose the best platform & strategy to successfully run your SEO campaign.
If your business operates near these Brisbane suburbs, our local team can meet with you face to face and discuss your SEO strategy.
Reviews from happy clients
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