|Website Package Size||
Small (<20 pages), Large (20-100 pages), X-Large (>100 pages)
You will get a detailed roadmap which outlines your best customer opportunities and how to tap into these to grow your business. Your website will rank faster, with less budget & most importantly - long term (no matter what algorithm changes loom ahead).
Before we go through everything you get as part of our keyword research services, let’s quickly answer why 99% of the industry gets keyword research wrong.
In the golden days of SEO, you could simply pick your main keyword to rank your website for (e.g. for a plumber, this may have been “best Plumber in my area”), build one page around this keyword on your website, rank it and start generating traffic, calls & sales.
Those days, however, are over.
Times have changed
Google has refined its machine.
This kind of “quick & dirty” approach doesn’t cut it anymore
In fact, by doing things the old way, you’re robbing your website of precious money-making opportunities and are in danger of a penalty.
Targeting just one keyword causes your website to miss out on additional traffic opportunities.
Taps into what’s going on in your prospect's mind before they ever think about your product, service or business
Targeting just one keyword causes your website to miss additional traffic opportunities.
Ties everything together logically, so Google ranks your website faster, with less budget & most importantly - long-term (no matter what algorithm changes loom ahead).
We’ve worked with marketing managers, business owners and start ups. This is a specialist service that will give you the complete roadmap to grow your website, no matter its current condition. For example:
This will be the missing piece to remove the “hand break” from your rankings and finally give you the break through you’ve been looking for.
This research will give you market insights, customer acquisition opportunities and content reach you need to breakthrough to the next level of expansion
We get to know your target market really well. SEO aside, it’s not uncommon for us to find marketing opportunities you may have never thought about.
We then use this intel to map out your customer's entire buying journey from not interested to you becoming the only obvious choice to solve their problem.
We then pinpoint the perfect moments along this journey and get your website in front of your prospect at every sales opportunity.
Using the insights gained from the market research, we’ll then separate your content marketing efforts between “helpful information” & “selling opportunities”.
In short we:
In this step, we reverse engineer your top competitors and identify what is and isn’t working for them.
We cherry-pick the best ideas and model them to narrow the gap between you and their Websites.
In this final step, we map out and organise all of the research exactly how Google loves it.
You’ll get an easy-to-follow document that shows you which pages you need, how to structure them and how to group everything together so your website ranks faster, with less effort and long term (no matter what algorithm changes loom ahead).
To get started, select the size of your website, click add to cart and complete your purchase.
Once your purchase is confirmed, here’s what will happen next:
Our project manager will contact you via phone to arrange a time for your strategy session.
Leading up to the strategy session, we’ll complete our research to ensure we maximise our time together and not waste any of yours.
From there, we’ll communicate via our project management system and collate all the information into an easy-to-understand plan ready for implementation.
To get started, select the size of your website, add to the cart and complete your purchase.
Typically, we take 1-2 weeks to complete the whole process.
Remember, this is not just a shotgun approach to give you a few keywords we think you should rank for.
We will map out the full customer journey and what keywords to target.
You'll get keywords relevant to the following phases of your customers/clients buying journey:
Yes. In fact, we'll use or improve on things that are done "half right" already and fix and use elements that are done wrong in our process to give your site maximum ranking & marketing power.
Here's how we do this.
We'll go about our research and structure as per the normal 4 Step Process.
We'll then do a comparison with your live site to determine where things are done right and wrong.
Based on this comparison, we'll map out where changes need to happen and give you the blueprint to implement these things or you simply hire us to execute the information.
We can, however, this isn't included as part of this service.
Our keyword research provides you with the full content roadmap as well as the structure in which you should be implementing the research we complete.
The execution of these elements can take weeks, months even years depending on how deep you have asked us to go with our research.
To execute this content creation, design and development are required.
We can help with all of these services, in fact, it's what all our SEO clients hire us to do.
If that's something you're interested in we'll map out an execution plan to complement your website growth map you'll receive.
There are various tools we use, which we'll outline below.
However, the biggest tool and what sets our keyword research apart from every other competitor is us!
You get our marketing brains, our SEO brains, our website brains.
This is really where the magic happens.
Of course, we use all the industry standard tools to gather data, like Google Search Console, The Google Keyword Planner, aHrefs, SemRush, Screaming Frog and a few more secret tools we won't reveal here...
However, the real value you will get is how we think, operate and generate marketing ideas for your website.
Our ability to research and create your ideal customer avatar.
Then, connect this avatar with the customer journey they will go through.
And the magic touch... mapping out content points that your website must have to get in front of this customer at every stage of the journey is the true value you'll get.
While the tools we use help us determine the opportunity, volume and intent of keywords, they will never replace the marketing brainpower you get from our team.
There is a boatload of information on YouTube & Google that will help you along the journey.
The question is, do you have the time, marketing & SEO expertise to do your keyword research?
You've seen our process. You've seen the expertise we bring to the table.
Based on the information we've provided on this page, you'd probably do keyword research better than most so-called "SEO Experts". The real questions you need to ask yourself, however, are these:
"Is my time better spent growing my business instead of learning how to do keyword research myself?"
"Have I got the marketing brain to get the process right?"
"Do I have the SEO expertise to tie all the information together?"
"Do I have the money to spend on all the tools required to get things right?"
"And again... Isn't my time better spent focusing on what I'm good at... selling my products/services, running/operating and growing my company?"
These answers will help you determine if doing free keyword research is the right choice for you.
Pricing for our services is outlined above.
Prices start at $1,995+GST for 20 or less pages.
It all depends on how deep you'd like to go.
To help you identify what level of research you need please watch the training provided "How to Choose The Right Package For Your Website"