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SEO Reporting

"tracks how well your seo is actually doing"

Plug our reporting system into your current SEO campaign or use it stand-alone to keep up with how well your website is doing.

At last, you'll know if your SEO is actually working based on real & accurate data (not what your SEO company is telling you).

Our simple & easy to use reporting dashboard shows you:

  • how well your website ranks
  • if those rankings increase website traffic
  • if that traffic generates phone calls, enquiries & sales

Never wonder again if all the money you're spending on SEO gives you a return on investment.

For a one-time set-up fee of $295 and just $75/month, you get instant clarity into the effectiveness of your website & SEO.

$295 one time set up + $75/month
(prices quoted exclusive of GST)
Australian Owned & Operated
Local Phone
Support
5 Star
Rating

How Our SEO Reporting System Works  

Our reporting system shows you at a glance if & how well your SEO campaign has increased your rankings, traffic, enquiries, phone calls & sales.

Not only do you instantly know the ROI of your SEO, but you can also compare growth month on month, year on year or any way you like to dig into key SEO metrics to understand how well your website is doing.

You get instant clarity on how keyword rankings affect traffic and how well that traffic turns into new leads, enquiries & sales. We don't recommend ever starting an SEO campaign without being armed with this data - otherwise, you're just throwing mud at the wall, hoping some of it sticks.

Get precision SEO reporting metrics that tell you if your SEO marketing channel works for your business.

Included
Features 

Here's a full outline of features included in your monthly subscription.

$75+GST/month
  • Keyword Rank Tracking
  • Keyword Growth Reports
  • Backlink Manager
  • Content Marketing Tracking
  • Local SEO Tracking
  • Organic Traffic Reports (customised to suit your business needs)
  • Organic Form Submission
  • Conversion Tracking
  • Organic Phone Call Tracking*
  • Conversion Goal Tracking
  • Sales tracking (for eCommerce reports)
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brands that have loved the transparency in our reporting:

How We Assemble Your Data Via Our SEO Reporting Software

We use a variety of industry-standard data sources as well as our own systems to generate the most accurate, transparent and up-to-date data to assess the effectiveness of our client's websites. Here's a breakdown of each data source:

1 

Rank Tracking

We use a proprietary state-of-the-art ranking system to track your keywords. Many automated SEO reports rely on inaccurate rank data, which doesn't give you an accurate representation of your SEO efforts.

Our system doesn't just report on average positions without considering the location (e.g. local suburbs you want to track), language or even time of day. With our rank tracker, you get daily updates and rankings tracked for any location and language across multiple search engines - giving you the absolute most accurate keyword tracking available.

2

Website Analytics

We set up (or, if already set up, optimise) industry-standard reporting tools such as Google Analytics to give you a clear view of how well your website performs in organic search.

We aggregate traffic data (new users, sessions, bounce rate, etc.) to give you a clear picture of how your website is growing in traffic and on a user experience level.

These website analytics don't just provide information on the performance of your SEO expert who may be working on your campaign. Still, they will identify gaps to improve your website & SEO further.

3

Website Growth

We set up (or if already set up, optimise) another industry standard tool called Google Search Console. The search console provides data about how your website's keyword visibility (impressions) is growing/declining. The dashboard also outlines the top pages that are performing in search and landing pages with improvement opportunities.

These are key SEO data points that need to be considered when optimising for keywords and rankings.

4

Website Conversion Rates

As a standard offering, our reporting system measures the following conversion points:

  • Form Submissions (enquiries, quotes etc)
  • Downloads
  • Link Clicks
  • Organic Phone Calls (using a proprietary software)

If your business has more custom needs we can easily adjust conversion goals to suit.

All this data is neatly assembled side by side in your custom dashboard, available 24/7 in the cloud ready for you to make educated decisions about your SEO budget and campaign effectiveness.

Here's a quick run through what a fully assembled SEO reporting dashboard looks like in real live.

How To Get The Most From Your Reporting Dashboard 

Our system isn't just a bunch of SEO tools thrown together, it literally keeps your finger on the pulse across your digital marketing and website performance; especially across SEO data points.

Here's why this system is so much more than just a rank tracker, technical SEO tool or free reporting tools like search console, Google analytics or Google data studio on their own.

SIX

WAYS

Our SEO Report Gives You More From Your Monthly SEO

1

Spot New Ranking Opportunities

The data in the dashboard is literally the same data our in-house SEO experts use to find new ranking opportunities each month. We don't use automatic/robotic keyword explorer tools, but rather the data Google feeds us to make educated decisions. Everything is collated for you to easily spot new opportunities for website growth.

2

Identify new content marketing ideas

The impressions report will outline where your website might nearly be relevant to something that people are searching for but you're just not quite hitting the first page. This is a great data source for new content marketing pieces to grow the domain authority & traffic to your website.

3

Stay on top of traffic trends

The key to SEO, is understanding what's happening to a website before it happens. Using historical data points you'll be able to see how your website has performed over time and make educated decisions what actions to take next.

4

Inspect website growth trends across Google search

The same way that traffic trends can tell you the future of a site, using website impressions share can paint a quick picture if your website is growing or declining. Use this data to make educated decision about technical seo tasks that need to be completed to maintain growth.

5

Automate your checks

If nothing else, our system will save you loads of time. You can set automated seo reports to run as often as you like and get up to date data of how well your website performs in the search engines, without spending hours collating this data yourself.

6

Set SEO KPIs 

At Websites That Sell, and especially for our SEO clients, our focus is getting results! The way to get results is to set KPI's and ensure the SEO promotion that's performed is reaching those targets. Now you can set SEO KPI's and keep your SEO team or agency accountable to delivery on their promise. It's what we do with all our clients.

 Customer Stories: Clients Love The Transparency & Results From Our SEO Reporting Tools

Meet The Experts That Will Customise Your SEO Reporting Dashboard

Alannah, SEO Team Leader
• Ahrefs Certification
• Hubspot Search Engine Optimisation (SEO) Certification
• Bachelor of Creative Industries (Queensland University of Technology)
• Graduate Diploma of Marketing (Griffith University)
With 7+ years of SEO content experience and a background in marketing, I've developed content strategies that generate real results for clients in highly competitive and niche landscapes.

One example is when I increased organic impressions by over 172k and generated over 1000 clicks across only three semantically briefed content pieces for a client in the healthcare industry within a 4-week period.

I have written hundreds of pages of optimised content, including every page on a site that ranked organically on a content-only strategy (no backlinks), for over 12 months without any further optimisations. Getting pages to rank, generate high levels of traffic, and age well (rank longer) is my speciality.

My methodology focuses on semantic content clustering, strategic use of link equity and user intent mapping, which I have developed through the Australian SEO Academy and the Topical Authority Course.
Specialisations:
Data-driven content strategy development (Google Search Console Training)
Industry specific SEO content (Medical, healthcare and trades)
User friendly and semantically optimised copywriting (tools: Surfer SEO, SEMrush)
Content performance analysis and optimisation (Search Console clicks & impressions report)
Historical content review and content decay recovery.
recent achievement: Planned and executed a content strategy that generated over 150,000 organic impressions within a 12 month period for a corporate training company using semantically briefed content and EEAT practices.
Chavee Anderson
Chavee Chard, SEO Specialist
• Google Analytics Certified (Grow with Google)
• Diploma in Business (New Zealand Institute of Education)
• Level 7 Diploma in Digital Marketing (Eastern Institute of Technology)
• Australian SEO Academy Certified (Websites That Sell)
With over 3 years of SEO & marketing experience, I’ve developed a strong foundation in digital marketing & search engine optimisation. My skill set includes core marketing principles, consumer behaviour, data analysis, reporting, Google Analytics, keyword analysis, as well as technical, on-page optimisation and off-page SEO.

I've successfully optimised a local electrician's websites using semantic SEO principals that increased traffic by 36% over a 6 month period.
Specialisations:
contextual flow development and implementation (micro & macro semantics)
technical SEO auditing and performance optmisation (certified in SEMrush Technical SEO)
google core update recovery (recovered 3 sites in the last year from core updates)
recent achievement: I implemented our proprietary contextual interlinking strategy for a local client and achieved first page rankings for 21 different locations in just 30 days.
Luke Burrell, BBus(Mktg), SEO Specialist
• Bachelor of Business with a major in Marketing (UniSC)
• Australian SEO Academy Certified (Websites That Sell)
• Google Analytics Certification
I have a bachelor's degree in business with a major in marketing and over 4 years of experience specialising in digital marketing, SEO, content creation, social media management, video editing, photography, and graphic design.

This skill set is in addition to my foundation of core marketing principles such as consumer behaviour, market segmentation, positioning, and the marketing mix. I have experience conducting market research and creating marketing campaigns for local businesses.

As an SEO Specialist, I bring expertise across technical SEO, on-page optimisation, and off-page strategies to drive measurable organic growth with real ROI for our clients.
Specialisations:
eCommerce SEO (Google Digital Marketing & E-commerce Professional Certificate)
Silo & Clustering (both virtual & physical site structure website silos)
Copywriting (more clicks from the SERPS to the page, and decrease bounce rate with helpful content)
recent achievement: I successfully strategised and implemented a new SEO strategy for a national hot water company, resulting in first and top three positions on Google across all major cities and locations in Australia. This led to the business ranking first Australia wide for hot water system searches.
image of David Krauter
David Krauter, Head of SEO Strategy
• SEMrush SEO Specialist certified
• Ahrefs Certified Professional
• Bachelor of Business (Queensland University of Technology)
• Australian SEO Academy Trainer
With over 20 years experience in search engine optimisation, I've developed and implemented successful SEO strategies across 150+ campaigns. I have strategised SEO for Fortune 500 companies like Gillette, leading national-level companies like Steel-Line and also micro local businesses across Australia.

My specialisation in site architecture optimisation, including internal linking using PageRank flow modelling and topic clustering has helped me achieve over 2,000 page 1 ranking results to date. I have contributed my thoughts on SEO & Marketing on industry leading websites such as Authority Builders Co, The Hoth & Agency Analytics.
Specialisations:
Semantic Content Clustering (Koray Tugberk GUBUR trained on Topical Authority)
Entity Optimisation (matching Google's Knowledge Graph understanding)
Comprehensive E-E-A-T Optimisation according to Google's Search Quality Rater Program Guidelines
recent achievement: I developed our specialised "intent-matching" methodology which helped a client in the manufacturing space achieve 41% higher click through rate form intent-matched landing pages compared to general user intent pages and receive a 2.7 times longer average session duration on intent-optimised content post the December 2024 core update.

SEO Reporting Services FAQs

Do you offer SEO services at Websites That Sell?

Yes. You can learn more about our full suite of SEO services here.

Can I use your SEO reporting system and stay with my current SEO company?

Yes. While we'd love to help everyone, we only work with specific companies we know we can 100% generate results for. The bigger goal for our SEO reporting service is to help as many business owners as possible, track how well their SEO is doing and keep their SEO providers accountable.

Do You Track Link Building?

Yes. The system pulls in data from 3rd party tools such as SEMrush, Moz Local, and Ahrefs (costs for 3rd party tools and set up are not included as part of this service; however can be quoted separately.) These tools allow tracking of your backlink profile, lost links, referring domain authority and full ability around backlink analytics. The other feature the system offers is to manage your link building properly so you can accurately reference link placement dates and how they correlate with ranking increases.

Can you recommend a SEO reporting template?

We have a set SEO reporting template that we recommend for different industries. However, nothing is impossible. Our private clients ask us to customise their layout based on business needs. Our dashboard is flexible enough to do so, and if it's not too hard, we can do so for you, too.

Does your system include backlink analytics?

While our link management tool tracks the domain authority of the backlinks entered, our system isn't a tool specific to analytics. If you need that, we recommend learning more about our Website Audit services here.

The last thing you want is to allow an overseas firm a free range of your website. If they don't understand the intricacies involved in your process, they could get you banned from search engines for the exact keywords you're looking to achieve top search rankings for.

What about tracking my other marketing efforts like Google ads or Social Media?

Our system lends itself to track Google ads data and Social media stats as well. This is not included in this current service offering, however can be quoted separately. Many of our clients decide to do this to build out a custom dashboard which provides reporting & comparison across all of their digital marketing efforts in one place. You get a system with the ability to provide a range of marketing reports. 

Can't I just set this up for free via something like Google Data Studio?

There are many free tools on the market that do some things well, others not so well or have limitations. If there was already a solution to help business owners get clarity and transparency around the ROI of their SEO we wouldn't have built this SEO reporting system for our clients. So while there are other solutions on the market, for all the reasons mentioned on this page there is nothing that will track the ROI of your SEO to the level our system does.

Our Reviews

(2 customer reviews)
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2 Customer Reviews
2 Reviews For Specialised Websites that Sell

2 reviews for On Page SEO Services

  1. Les Pearce –

    I had the pleasure of working with David and his team as I worked my way through the daunting task of creating a fully functioning E-commerce website that would work seamlessly with my in-store systems. The team were able to help from logo design through to launch of the site and SEO that has seen us cement a 1st page ranking on Google.

    I will continue to use David and his team as I grow.

  2. Anastasia Paraskevos –

    Thanks for building another great website for us and SEO'ing it to get it found on the Sunshine Coast. Will be recommending you to everyone.

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