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THE ULTIMATE LIST OF 
SEO STATISTICS

We've scoured every corner of the Internet and collated the biggest & most complete list of SEO Stats under the sun (119 in Total) AND we've even nicely categorised them for you 🙂

START DIGGING THROUGH THE STATS

CONTENTS

'WHY SEO' STATISTICS

  • Marketers see SEO as becoming more effective, with 82% reporting effectiveness is on the rise and 42%of this group stating effectiveness is increasing significantly. (ASCEND 2, 2016)
  • 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. (HUBSPOT, 2018)
  • $65 billion: The amount that companies spent on SEO in 2016. (BORRELL ASSOCIATES, 2016)
  • >$5,000: The monthly amount majority of businesses spend on services provided by a SEO Company. (SPARKTORO, 2016)
  • $72.02 billion: The estimated amount brands and agencies in the United States will shell out for SEO services in 2018. The amount is forecasted to rise up to $79.27 billion by 2020. (BORRELL ASSOCIATES, 2016)
  • 77.8 percent of US search ad revenues for 2017 is expected to be earned by Google. (EMARKETER, 2016)
  • 20: The number of times SEO has more traffic opportunity than PPC on both mobile and desktop. (JUMPSHOT, 2016)

GOOGLE STATISTICS

  • In 2017, Google accounted for over 79% of all global desktop search traffic (International SEO), followed by Bing at 7.27%, Baidu at 6.55% and Yahoo at 5.06%. (NET MARKETSHARE, 2018)

  • 130 trillion: How many webpages Google is aware of as of 2016. (SEARCH ENGINE LAND)

  • 2 trillion: The estimated number of searches Google is handling per year worldwide. That breaks down to 63,000 searches per second; 3.8 million searches per minute; 228 million searches per hour; 5.5 billion searches per day; and 167 billionsearches per month. (SEARCH ENGINE LAND)

  • 1 billion+: How many people use Google search every month. (BUSINESS INSIDER, 2015)

  • 40-60 billion: The estimated number of searches happening on Google in the U.S. each month. (JUMPSHOT, 2016)

  • 1,600+: How many improvements to search Google launched in 2016. (GOOGLE)
  • 81.12 percent: The total search engine market share that Google currently holds. (NET MARKETSHARE, 2017)

  • 15 percent: The percentage of daily queries Google sees that have never been searched for previously. (GOOGLE, 2017)

  • 25 percent of all searches are distributed across the top 1M queries, with the top 10M queries accounting for about 45 percent and the top 1B queries accounting for close to 90 percent. (JUMPSHOT, 2016)

  • 25 percent of all search volume happens outside the top 100 million keywords. (JUMPSHOT, 2016)

  • 39% of all global ecommerce traffic comes from search (SIMILAR WEB, 2016)

  • 93% of all online experiences begin with a search engine (FORRESTER, 2006)

'SEARCH QUERY' STATISTICS

  • 51.3% of internet users worldwide operate mobile and tablet devices, while 48.7 percent use desktops. (STATCOUNTER, 2016)

  • 64% of B2B buyers noted they give more credence to peer reviews, user-generated feedback, and third-party publications and analysts over that of brands. (Demand Gen Report’s annual Content Preferences Survey, 2018)

  • More than 90% of visitor who read your headline also read your CTA Copy (UNBOUNCE, 2013)

  • 15 percent of the millions of active US web users performed at least one or more searches in a day, 45 percent performed at least one query in a week, and 68 percent performed one or more queries that month (JUMPSHOT, 2016)

  • 39 percent of purchasers were influenced by a relevant search (JUMPSHOT, 2016)

  • 3: The average number of words a typical searcher uses in their search query (JUMPSHOT, 2016)

  • 8 percent of search queries are phrased as questions (JUMPSHOT, 2016)

  • 8 percent of queries on Google result in the searcher changing their search terms without clicking any results (JUMPSHOT, 2016)

  • 21 percent of searches lead to more than one click on Google’s results (JUMPSHOT, 2016)

  • 8 percent of Google queries result in pogo-sticking (i.e. the searcher clicks a result, then bounces back to the search results page and chooses a different result) (JUMPSHOT, 2016)

  • 66 percent of distinct search queries resulted in one or more clicks on Google’s results, while 34 percent of searches get no clicks at all. (JUMPSHOT, 2016) 
  • Nearly 80% of users ignore paid ads in search results (USER CENTRIC, 2011)

  • Under 1 minute: The all-in time of the average Google search session (JUMPSHOT, 2016)

  • 3.4 percent of distinct search queries in Google resulted in a click on an AdWords (JUMPSHOT, 2016)

  • 0.9 percent of Google.com search results get a click on Google Maps. (JUMPSHOT, 2016)

  • 0.5 percent of clicks on Google search results go to links in the Knowledge Graph. (JUMPSHOT, 2016)

  • 3 percent of clicks on Google search results go to image blocks. (JUMPSHOT, 2016)

  • 0.23 percent of clicks on Google search results go to Twitter block results. (JUMPSHOT, 2016)

  • 1.8 percent of clicks on Google search results go to YouTube. (JUMPSHOT, 2016)

  • 0.16 percent of clicks on Google search results go to personalized Gmail/Google Mail results. (JUMPSHOT, 2016)

  • 0.55 percent of clicks on Google search results go to Google Shopping results. (JUMPSHOT, 2016)

  • 11.8 percent of clicks from distinct Google searches result in a click on a Google property, i.e. YouTube, Google Maps, Gmail, Google Books, the Google Play Store on mobile, and Google+ (JUMPSHOT, 2016)

  • 40.9 percent of Google searches done on mobile devices result in an organic click, 2 percent in a paid click, and 57.1 percent in no click at all. (JUMPSHOT, 2016)

  • 50% of search queries are four words or longer. (WORDSTREAM, 2018)

'ORGANIC SEO' STATISTICS

  • 32.5 percent: The average traffic share the first Google organic search result gets. (CHITIKA, 2013)

  • 70-80% of users ignore the paid ads, focusing on the organic results (IMFORZA, 2015)

  • 75% of users never scroll past the first page of search results. (IMFORZA, 2015)

  • For Google, 18% of organic clicks go to the #1 position, 10% of organic clicks go to the #2 position and 7% of organic clicks go to the #3 position (IMFORZA, 2015)

  • 91.5 percent: The average traffic share generated by the sites listed on the first Google search results page. (CHITIKA, 2013)
  • 51 percent of all website traffic comes from organic search, 10 percent from paid search, 5 percent for social, and 34 percent from all other sources. (BRIGHTEDGE, 2017)

  • Over 40 percent of revenue is captured by organic traffic. (BRIGHTEDGE, 2017)

  • Search is the #1 driver of traffic to content sites, beating social media by more than 300% (IMFORZA, 2015)

  • 8.59: The average number of organic desktop search results that Google shows on page 1. (SEARCH METRICS, 2018)

'LOCAL SEO' STATISTICS

  • 80 percent of Google search interest in “near me” came from mobile in Q4 (GOOGLE, 2015)

  • Google “near me” searches have increased by two times over the past year (SEARCH ENGINE WATCH, 2016)

  • 72% of consumers who did a local search visited a store within five miles. (WORDSTREAM, 2016)

  • 4 in 5 consumers use search engines to find local information (GOOGLE, 2015)

  • 46% of all Google searches are local (GOOGLE, 2015)

  • 86% of people look up the location of a business on Google Maps (GOOGLE, 2018)

  • 56% of local stores are yet to claim their local listing on Google.
  • 4 in 5 consumers want ads customized to their city, zip code, or immediate surroundings (GOOGLE, 2015)

  • >70 percent of consumers say it’s important to have directions and a call button in ads (GOOGLE, 2015)

  • 61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site. (BRIGHT LOCAL, 2015)

  • 92% of searchers will pick businesses on the first page of local search results (GOOGLE)

  • 2.1X: The increase in mobile searches for “stores open now” or “food open now” in the past year (GOOGLE, 2015)

  • 1.3: The number of times mobile searches for “where to buy/find/get” increased in the past year (GOOGLE, 2015)

'LINK BUILDING' STATISTICS

  • Over 1,000 words: The average length of long form content that receives more shares and links than shorter form content. (BUZZSUMO, 2015)

  • 41 percent of large companies consider link building as the most difficult SEO tactic. (CONDUCTOR, 2014)

  • 35% of businesses have a monthly budget of less than $1,000 allocated to link building. (MOZ, 2017)

  • 20% of businesses dedicate over 50% of their overall SEO budget to link building. (MOZ, 2017)
  • Backlinks in Google search trends peaked in 2011and 2017 is expected to have interest like 2009 (EARNED LINKS, 2017)

  • Lists posts on average receive 74% more links than any other content type. (Infographics recieved 62%more backlinks)(EARNED LINKS, 2017)

  • Guest posting services and strategies gained a 112%increase in interest since 2005 and it remains at an all time high since 2013. (EARNED LINKS, 2017)

'MOBILE SEO' STATISTICS

  • 58% of searches come from mobile (GOOGLE, 2016)

  • More Google searches take place on mobile devices than on computers in 10 countries including the U.S. and Japan. (HUBSPOT, 2018)

  • 30% of mobile searches are related to a location.(Google 2016)

  • 88 percent of users search on a smartphone, while 84 percent search on a computer/tablet (GOOGLE, 2015)

  • 76 percent of people who search on their smartphones for something nearby visit a business within a day and 28 percent of those searches for something nearby result in a purchase (GOOGLE, 2015)

  • 57% of users say they won’t recommend a business with a poorly designed mobile site. (SOCPUB, 2015)

  • 73 billion: The estimated number of phone calls that will be generated from mobile search alone by the end of 2018. (ACQUISIO, 2015)
  • 79 percent of people took a relevant action on their phone prior to making a purchase (THINK WITH GOOGLE, 2016)

  • 8.5: The average number of organic mobile search results that Google shows on page 1. It previously consisted of 10 “blue links” in its search results. (SEARCH METRICS, 2018)

  • 65 percent of people use their phone in their I-want-to-buy moments (THINK WITH GOOGLE, 2016)

  • 39 percent of purchasers were influenced by a relevant search (THINK WITH GOOGLE, 2016)

  • 18 percent of local smartphone searches led to a purchase within a day (THINK WITH GOOGLE, 2016)

  • 54 percent of smartphone users search for business hours, 53 percentsearch for directions to a local store (GOOGLE, 2015)

  • 1.3: The number of times mobile searches for “where to buy/find/get” increased in the past year (GOOGLE, 2015)

'CONTENT' STATISTICS

  • 50% of all searches will be voice searches by 2020 (COMSCORE, 2016)

  • An estimated one billion voice searches occur each month. (ALPINE.AI)

  • Voice searches have increased to 10% of all search volume according to The Internet Trends report. (SEARCH ENGINE LAND, 2016)

  • On mobile, voice-based searches are 3x more likelyto be local-based than text. (CHITIKA) 

  • 19% of people use Siri at least daily. (HUBSPOT, 2015)

  • 20% of search queries on Google's mobile app and on Android devices are voice searches. (GOOGLE, 2016)
  • Blog titles with 6-13 words attract the highest and most consistent amount of traffic (HUBSPOT, 2018)

  • Monthly podcast listeners grew from 24% of Americans to 26% year over year (EDISON RESEARCH, 2018)

  • 45 percent of all companies say content marketing is ‘highly integrated’ with their SEO strategy. (ECONSULTANCY, 2013)

  • 72% of online marketers say that regular, relevant content creation is their most effective SEO tactic. (MARKETINGPROFS)

  • According to Andrey Lipattsev, Search Quality Senior Strategist at Google, high-quality content and link building are the two most important signals used by Google to rank your website for search.

  • A study analyzing the shares and links of over 1 million articles found that long-form content of over 1,000 words consistently receives more shares and links than shorter form content. (BUZZSUMO, 2015)

  • Updating and republishing old blog posts with new content and images can increase organic traffic by as much as 111%. (BACKLINKO, 2018)

'VOICE SEARCH' STATISTICS

  • 50% of all searches will be voice searches by 2020 (COMSCORE, 2016)

  • An estimated one billion voice searches occur each month. (ALPINE.AI)

  • Voice searches have increased to 10% of all search volume according to The Internet Trends report. (SEARCH ENGINE LAND, 2016)

  • On mobile, voice-based searches are 3x more likelyto be local-based than text. (CHITIKA) 

  • 19% of people use Siri at least daily. (HUBSPOT, 2015)
  • 20% of search queries on Google's mobile app and on Android devices are voice searches. (GOOGLE, 2016)

  • The number of voice queries increased 3,400%between 2008 and 2017. (HUBSPOT, 2017)

  • Voice commerce was a $1.8 Billion retail segment in the U.S. in 2017 and $200 million in the U.K. (VOICEBOT.AI)

  • 40% of adults now use voice search once per day (LOCATION WORLD, 2017)

  • 25% of 16-24s use voice search on mobile (GLOBAL WEB INDEX, 2016)

  • By 2020, 30% Of All Searches Will not Use A Screen (GARTNER, 2016)

'TECHNICAL SEO' STATISTICS

  • In 2018, the average firm is expected to allocate 41% of their marketing budget to online, and this rate is expected to grow to 45% by 2020. (WEBSTRATEGIESINC, 2018)

  • A 1 second delay in your site speed can result in a 7% reduction in conversions (AKAMEI, 2013)

  • 47% of all websites worldwide use a Content Management System (CMS) as their development platform (W3TECHS, 2016)

  • 27% of all websites globally use WordPress as their development platform. (W3TECHS, 2016)
  • 58.5% of all websites globally that use a Content Management Systems (CMS) use WordPress as their development platform as of December 2016. The second most popular CMS platform is Joomla at 7.2% marketshare, followed by Drupal at 4.8%(W3TECHS, 2016)

  • 62% of B2B marketers and 51% of B2C marketers have optimized their blogs for mobile in order to improve SEO. (SOCIAL MEDIA EXAMINER, 2016)

  • Businesses that have a strong keyword in the business name rank 1.5 spots higher than if there is no keyword in the name. (LOCAL SEO GUIDE, 2016)

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