Alannah Picking

With 7+ years of SEO content experience and a background in marketing, I've developed content strategies that generate real results for clients in highly competitive and niche landscapes.

 

One example is when I increased organic impressions by over 172k and generated over 1000 clicks across only three semantically briefed content pieces for a client in the healthcare industry within a 4-week period.

 

I have written hundreds of pages of optimised content, including every page on a site that ranked organically on a content-only strategy (no backlinks), for over 12 months without any further optimisations. Getting pages to rank, generate high levels of traffic, and age well (rank longer) is my speciality.

 

My methodology focuses on semantic content clustering, strategic use of link equity and user intent mapping, which I have developed through the Australian SEO Academy and the Topical Authority Course.

 

Recent achievement: Planned and executed a content strategy that generated over 150,000 organic impressions within a 12 month period for a corporate training company using semantically briefed content and EEAT practices.

Bachelor of Creative Industries - Queensland University of Technology   Post Graduate Diploma of Marketing - Griffith University

• Ahrefs Certification
• Hubspot Search Engine Optimisation (SEO) Certification
• Data-driven content strategy development (Google Search Console Training)
• Industry specific SEO content (Medical, healthcare and trades)
• User friendly and semantically optimised copywriting (tools: Surfer SEO, SEMrush)
• Content performance analysis and optimisation (Search Console clicks & impressions report)
• Historical content review and content decay recovery.

Alannah was a semi-professional musician in a past life, and still plays guitar and piano for fun when she isn't reading a fantasy or sci-fi novel, trying (mostly failing) to learn French or playing (board, video or card) games with friends and family.