Generative Engine Optimisation (GEO)

What is Generative Engine Optimisation?

Generative Engine Optimisation (GEO) is the practice of optimising your content so that AI-powered search platforms like ChatGPT, Perplexity, and Google's AI Overviews reference and recommend your business in their responses.

Unlike traditional SEO, which focuses on ranking on a list of results, GEO is about being the answer. When an AI model generates a response to a user's question, it doesn't serve up ten blue links: it delivers a single, direct answer. GEO is about making sure your business is the one named in that answer.

AI models don't assess backlinks or domain authority the way Google does. They assess whether your content actually answers the question. That means the signals that matter most are content clarity, factual accuracy, structured data, and schema markup, giving smaller businesses a genuine opportunity to compete head-to-head with household names if the content is built the right way.