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SEO Brisbane

We help companies get more leads & sales using a proven & transparent approach to SEO.

When working with us, it's like you're looking through our office window and seeing exactly what we do for you each month. That's why our average SEO client has been with us for 9 years. You get direct access to specialists, not sales reps. You get results, not excuses. If that's the type of SEO company you want to work with, get in touch with us today.

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Help Me Rank On Google

We're a certified SEO company!

The way we do SEO makes your business more money!

A quick introduction to SEO in Brisbane.

Search Engine Optimisation Brisbane is the process of helping search engines understand what your business does and that you service customers or clients in Brisbane.

In short... if you rank for the keywords that your audience types into the search engines, they will send these people to your business website.

Brisbane SEO trends and how to adapt in 2024

In 2023, on average 720 people looked for an SEO company in Brisbane every month.

In January 2024, this number grew to 1,300 (data: Google Keyword Planner).

That's a 48% growth in business owners wanting to hire an SEO company. We have found that when it comes to SEO, the longer you wait to start, the further behind the eight-ball you fall. 

Combining this growth in demand with Brisbane's population growth prediction of 275 new residents every week by 2041,  it becomes evident why the Queensland Government recommends Search Engine Optimisation as the way to get your business found online.

Why choose Websites That Sell as your SEO agency?

Having worked on over 385 digital marketing campaigns, we know what works!

  • We have a list of top-performing suburbs where it's still easy to get rankings (both northside and southside).
  • We have local link partners that give us "the holy grail" of backlinks, which our competitors don't have access to.
  • Our locally-based content writers understand the region and the local market. This means you don't have to spend hours reviewing or making sense of content that's either AI-generated or outsourced overseas.

Not only does this make working with us a pleasant experience, it gets long term results!

Our SEO Services

We are a full-service digital marketing agency. This allows us to provide full campaigns or specific SEO services. This means you get to pick and choose exactly what you need and not pay for anything you don't.

Local SEO

Local SEO focuses on ranking your website for Brisbane or suburb-specific keywords. We do this by optimising your Google Business Profile (GBP) and applying local optimisation strategies to your website.

In our experience, Local SEO works best for the type of business that only wants to target the Brisbane region or those that only want to target specific suburbs.

For example, an electrician in Logan may not want to travel to Redcliffe or Strathpine, as the extra travel time could make small jobs non-profitable. Therefore, this business would only target Logan and the surrounding suburbs.

As part of our Local SEO services, we give you the best strategy for your business, build out an SEO plan and execute the deliverables to get your website found online.

Learn More About Our Local SEO Services

eCommerce SEO

eCommerce SEO is the process of optimising a website so it ranks for the company's brand, its products and category-related keywords on the search engines. We do this by optimising the store's local profile, category and product pages.

The reason our SEO specialists have had great success with shopping sites is because they understand how to fix technical issues that commonly suppress rankings for eCommerce stores. 

As part of our eCommerce packages, we first fix all technical aspects of the website, then focus on on-page, content & links to improve rankings. 

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Corporate/Enterprise SEO

Corporate SEO is advanced search engine optimisation that supports the enterprise's marketing strategy & objectives. These campaigns typically require a high level of resources to execute successfully at scale.

Having worked with multiple corporate clients on enterprise SEO campaigns, we have found that a team of 10+ SEO specialists is required to execute them successfully. At Websites That Sell, we've built our services to support the chief marketing officer; it's like we become an extension of the company's marketing department.

As part of our Corporate SEO services, we have responded to many RFPs (Requests for Proposals). All our campaigns have set KPIs for the executive team to review, and we report on progress monthly.

International SEO

International SEO is optimising a website so that search engines understand which countries the website should be found in and what languages the website uses to communicate information.

We have run several international SEO campaigns for Brisbane-based businesses wanting to export products or offer services to international markets. 

As part of our International service offering, we focus on country targeting, language targeting, implementing correct URL structures (e.g. ccTLD, subdomain, subdirectory, or gTLD with language parameters), hreflang, content translation and country-relevant link building.

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SEO Consulting & Strategy

As part of our consulting services, we draw upon years of experience & expertise to design a plan that helps your website rank in the search engines.

In our experience, SEO consulting is best for those companies that lack SEO expertise & strategy development but have an in-house marketing team and developers that can implement the advice.

As part of our consultancy services, we conduct SEO audits and keyword research as well as provide recommendations for on-page & off-page SEO.

SEO Audits

An SEO Audit outlines your website's technical, optimisation, content & link-building opportunities. It shows you what gaps must be fixed for your website to rank.

We have found that an audit is the best first step to a successful SEO campaign because it gives us all the data required to design & structure an effective strategy.

As part of our audits, we look at internal and external links, on-page content, site architecture, organic traffic performance, keyword rankings, SERP click-through rate, and more.

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Keyword Research

Our keyword research process identifies the words people in Brisbane typically use to try and find your products or services online.

In our experience, this is where SEO companies that don't operate in Brisbane make costly mistakes. They target the wrong suburbs and miss opportunities because they don't know the geographic area or the market's demographics. 

Using industry standard tools, market research and our demographic & geographic understanding of the Brisbane market our keyword research services uncover winning keywords.

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OnPage Optimisation

On-page optimisation is the process of making your website relevant to specific keywords. In the case of ranking your website relevant to people searching in Brisbane, it means we make your website relevant for what you do and where you offer your services.

Our testing shows that basic onsite optimisation is still a significant ranking factor of the algorithm in 2024.

As part of our on-page optimisation services, we optimise the title tag, meta description, H tag, headings, images and general content of the page.

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Link Building

Link building is the process of getting your website featured & linked to by other websites around the Internet.

Having built well over 1 million links over the past 12 years, our testing shows that getting link placements (also known as "backlinks") from other websites in Brisbane or websites that are relevant to Brisbane (eg. "Brisbane.qld.gov.au or "BrisbaneTimes.com.au") improves search engine rankings much more than links from non-theme or geographically relevant sites.

Our link-building process for clients in Brisbane involves building hyperlocal links on directories such as "Brisbane-directory.com.au, "brisbanemarkets.com.au" just to name a few. However, we also have private partnerships with webmasters that operate businesses in Brisbane. Of course, we still employ other traditional techniques such as Citations, Outreach & Press Releases.

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Reporting

SEO Reporting tracks search engine optimisation activities that have impacted the website's performance.

We have found that rank reports alone will not give clients enough data to verify whether their monthly investment is generating ROI.

That's why, as part of our SEO reports, we report on rankings, how those rankings have impacted organic traffic growth, and how this organic traffic has impacted conversions (form submissions, phone calls, sales etc). In addition, we provide reports on the links we build and specific website work, and we date everything to see correlations and impact in the report and how our services impact the website performance.

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Speak to a SEO Specialist

SEO Case studies specific to Brisbane businesses.

Case Study 1

Local Content Strategy Takes Website Into The #1 Position On Google.

The Problem

This client, based in Bardon, had no presence in the search engines for searches relevant to their business.

The Solution

Start a content marketing campaign combined with a targeted local SEO strategy.

The Strategy

Create a content piece that would tap into information Brisbane residents would want to know and utilise the SEO budget to make the piece rank.

The Result

No.1 ranking in the search results for a keyword that gets 720 monthly searches, and would have cost up to $5.43 per click using paid advertising.

Case Study 2

Search Engine Optimisation takes Brisbane based financial services company to 7 figures in recurring revenue.

Brisbane Company SEO Case Study 2
The Problem

The client had no presence in the Brisbane market.

The Solution

Build a Brisbane landing page and supporting hyper local suburb pages.

The Strategy

Increase the website relevancy to Brisbane terms and deploy a local link building campaign.

The Result

Top rankings for service related keywords. Organic traffic grew from 5,674 to over 14,632 unique visitors per year. Revenue growth from 6 figures to 7 figures per year.

Case Study 3

Google Business Profile generates 233 phone calls & 114 business directions in one month. 

Brisbane GBP Case Study
The Problem

While the client ranked organically on Google, the business had no visibility in the maps pack.

The Solution

Optimised the Google Business Profile. Create fresh content to feed into the profile. Build out local link profile.

The Strategy

Implement a Google Business Profile (GBP) specific SEO campaign.

The Result

The Google Business Profile generated 233 phone calls & 114 business directions in a single month!

Trusted By Local & National Brands

WE BUILD BUSINESSES

Reviews from happy clients in Brisbane

Meet Our SEO Specialists

Camilla Hansen
Swedish mafia seo
Specialisations:
Strategy & Execution
User Experience Flow
UX design
Website planning & Wireframes
Camilla Hansen
Sanjay Maharjan
I started in seo back in 2008
Specialisations:
Technical SEO
Site Audits
Best practices
Maintain SEO friendliness
Sanjay Maharjan
Mark Pereira
content is still king
Specialisations:
Content Strategy
Content Planning
Content Execution
Content Audits
Camilla Hansen
Swedish mafia seo
Specialisations:
Strategy & Execution
User Experience Flow
UX design
Website planning & Wireframes
Camilla Hansen
Sanjay Maharjan
I started in seo back in 2008
Specialisations:
Technical SEO
Site Audits
Best practices
Maintain SEO friendliness
Sanjay Maharjan
Mark Pereira
content is still king
Specialisations:
Content Strategy
Content Planning
Content Execution
Content Audits

Ready to make your website the authority on Google?

Speak to our team and we will help you choose the right SEO strategy to get long term results.

Additional Services That Complement SEO

PPC Advertising

PPC Ads such as Google Ads or Facebook ads help you increase your market share across key sites your customers visit. We can help you get set up on these ad platforms as well as manage your campaigns for you.
Learn More

Content Creation

Our copywriting team will write new or provide improvements to your current content marketing efforts. We can also map out a full content strategy based on a content analysis of your target market and the customer journey. 
Learn More

Social Media Marketing

This is not a big factor that would determine your SEO success. However, we’ve seen a positive correlation between an active social media presence and rankings improving.
Learn More

Web Design

Our website design experts can help you improve the user experience of web pages and landing pages. We are well versed in conversion rate optimisation and we can help you boost your conversions as well.
Learn More

Web Development

Our web developers can help you with all the technical SEO stuff such as URL structures, Google Analytics & tracking integrations and other technical issues you may have with your website or systems; as well as general support to improve the overall website performance.
Learn More

frequently asked questions

How much does SEO cost?

The average cost of SEO in Brisbane across our clients in 2024 is $2,508+GST per month (we gathered this data by taking the average invoice amount across all our active clients in Brisbane)

Every campaign we take on has a standard set-up fee of $1,500+GST.

This cost will vary depending on the specific needs of a business.

Size: If a business wants to target multiple services, more content, optimisation & link building budget is required; therefore, more budget is needed.

Industry/Competition Level: Some industries are much more competitive than others. For example, we have worked with Plumbers in Brisbane, and the budget required to attain top spots was more than $5,000/month.

Geographic Size: Because Brisbane is a city, naturally, the competition is going to be higher. You can compare pricing to other areas we service by checking our Sunshine Coast and Gold Coast location pages.

We also worked with a Skin Cancer Clinic with multiple locations across Brisbane. The competition was less fierce than that of the plumbing industry, and therefore, the budget required for this campaign was only 2,200/month.

The other factor that may impact pricing is the content and level of optimisation included in packages.

If our writers are required to create content, it increases the campaign cost.

Typically, our Australian writers can produce a high-quality content piece in 4 hrs; our hourly rate is $150+GST.

Once we have achieved rankings goals, we either go into a less aggressive maintenance/support plan or advance further opportunities in the market.

How long does it take to see results?

Based on our testing, brand-new websites will take 6 to 12 months to see rankings results.

In our experience, for existing sites, even in competitive markets, we see ranking movements within the first 1-2 months and tangible results within 6-12 months.

We have found that while we can achieve tangible results within the first 12 months of an SEO campaign, websites start to gain critical mass within a market after 2-3 years of active SEO completed on the website.

Our testing shows that commercial intent keywords rank in top positions in the 2-3 year timeframe. However, due to the authority built up over the years, informational articles gain traction much faster. They rank on their own and start generating additional traffic.

How do you measure the success of an SEO campaign?

We have an in-house proprietary system that measures the success of an SEO campaign.

We apply a value to the target keywords and have specific mathematical calculations that determine a final weighing based on the level of ranking movements and the impact the result will make on the business.

We utilise data gathered from Google Search Console, GA4 and ranking data to determine our calculations.

This process generates a final score, which is compared to weekly & monthly KPIs to determine the campaign's success level at any given time.

In addition, we set ranking, traffic & conversion goals for each campaign.

Do you have a proven track record?

Yes. We've been running SEO campaigns in Brisbane since 2013.

Here is what some of our small business clients have said about our track record.

David and his team at Websites That Sell have just completed an extensive redevelopment of my blog for educators. I am thrilled with the results. His graphic designer produced stunning graphics to my specifications and his website developer also did an amazing job in putting it all together for me. David has now completed implementing their Secret Sauce SEO Package in the back end of my website. I have found David and his team to be extremely professional, helpful, friendly and a pleasure to work with. All work was delivered to my specifications in a very fast time frame. David has always been available and willing to answer any of my questions and give advice. I am very excited about the result and cannot thank you enough David for your help.

Irene Reardon

Websites That Sell have helped us with our SEO. we are a plumbing company operating north of Brisbane and after David built our site and completed a few months of their SEO services we are now ranking on the first page of Google for our main phrases.

Tim Warry - TW Plumbing

Here is what a few start-ups we have helped said about our track record:

David helped our business with SEO and setting up our business with a website which has had instant results getting inquiries in the first week. Dave has especially helped me with getting my head around how to rank on Google with SEO and understand the importance of running a website and using it as a funnel to add value to my business and generate more business around my local area and soon in the Brisbane area.

Craig Leddy - High-Performance Fitness

Here are specific case studies for Brisbane-based businesses that outline the strategies employed to get results:

How do algorithm updates impact your SEO strategies?

Our founder, David Krauter, has over 15 years of SEO experience. 

During this time, he has seen every algorithm update dating back to the Vince & Caffein update in 2009. 

Back then, our company had a responsive approach to algorithm updates. 

These days, we understand how search engines work and what they try to achieve. 

Based on constant testing and data we study, we can anticipate specific algorithm changes and adjust our strategies accordingly. 

Significant areas in our SEO strategies that have changed over the years include:

  • Link Building - change in where, how and what types of links we build. 
  • Content - We consistently refine how content can better answer users' intent.
  • Technical SEO - much has stayed the same here over the years.
  • On-Page Optimisation - the more SEOs try to manipulate ranking factors, the less effective some parts of on-page SEO have become. We have seen these changes over the years and adapted our processes accordingly.

Do clients get dedicated account managers?

You get direct access to our SEO specialists.

We do not outsource our SEO specialists overseas; they operate here on the ground, and you get to deal with them directly.

Our SEO specialists become your dedicated account managers who oversee your campaign. You can email, phone or visit us in the office to discuss your campaign.

Do you have experience in my industry?

Our founder has been helping companies in Brisbane rank for over 15 years.

Over this time, we have worked in every imaginable niche.

Each niche is different, and our testing has provided insights into strategies that work better in some industries than others.

We apply our experience, knowledge and testing to every new campaign.

This means your budget does not get wasted on us to learn about your industry or niche, as we likely already have industry experience.

What is your process for integrating SEO with other digital marketing strategies like PPC or social media?

One of the main things that sets Websites That Sell apart from other SEO agencies in Brisbane is that we are SEO specialists. However, we also employ specialists in PPC, Social Media Marketing, Web Design & Content.

The benefit for our clients is that we look at your marketing holistically.

What we do supports all other marketing rather than each marketing channel working on its own or, worse, working against one another.

That's why many of our SEO clients also hire us to manage their website, PPC campaigns, content & social media presence.

How does SEO work for businesses targeting multiple geographic locations?

We call this process multi-city SEO.

Over the past 10+ years, we have developed a system that consistently allows us to rank clients across multiple cities. It's one of our specialties.

We have tested and measured the exact site structures, interlinking and type of content required to rank a business in multiple geographic locations.

Using landing pages and intelligent interlinking of pages within the site, we consistently achieve rankings in multiple locations.

Do you still have questions?
Get In Touch

Further Resources for ongoing education, updates and best practices for SEO.

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