Websites are quickly becoming more important than ever before. At one point, people saw websites as a way to hold a presence online; however, these digital platforms are gradually becoming an additional means to drive more leads and sales.
Now, in order for a website to drive high levels of organic traffic or get recognised by search engines, it’s imperative that the website is designed in a manner that speaks to the target audience, and search engines. When you begin to consider that the attention span of a common visitor is incredibly small – your website must possess the ability to capture and hook a potential customer within seconds. .
If you are wanting to transform prospects into sales, check out these 7 ways that are incredibly effective at improving search rank and traffic.
To the surprise of many business owners, mobile is quickly becoming a popular medium for users. Think about it: how do you search up something quickly when you are not near a laptop? A mobile device! This is why it’s critical that a website is designed for mobile-devices, as well as desktops and tablets. In fact, if your website is not mobile-friendly, you might be handing over valuable customers to your competition on a silver platter.
One of the best ways for a business to capture the attention of their target audience is through the use of video. In truth, if a consumer sees an extensive blog post or article, they might be deterred from continuing to read or explore a website. However, if there was a video that explained the story or post, it may be captivating enough to keep them on the website longer. In this, you can get innovative with a video and use it to market in a simplistic manner.
When it comes to the content on a website, it must be professional, high-quality, and speak directly to the target audience. If you are not a professional writer, don’t waste the time trying to craft content. Find a writer that can do it for you. The goal with the content of any website is to be creative, original, and match the tone and branding of the company’s communications plan.
A website is essentially a visual resume and portfolio of a company and their expertise. With that being said, it’s vital to only include real, high-quality, and information testimonials that are a testament to your company’s claims. The goal with a testimonial is transform a potential customers doubts into trust and confidence.
Graphics of a website are incredibly important and play a pivotal role in capture the attention of potential customers. Take the time to ensure all graphics and banners on the website are eye-catching and match the company’s branding and message. Now, you don’t want to overload consumers with images and graphics, so keep it concise and simple.
Today, data is an essential tool and tactic that businesses can use to improve their website. With this, businesses can begin to develop a deeper understanding of their target audience and create a fuller and more complete persona. In this, you can take the information to create more concrete digital marketing campaigns.
Align Your Website With The Objective
Every business is based on goals, a vision, and a mission. With that, it’s imperative that the website speaks and matches the company’s objective. This way, when an individual visits your website, they understand precisely what your company stands for and is about. A website that is not aligned with their objective is one that will struggle in driving quality traffic and leads.