404 Error

A 404 error, commonly displayed as "Page Not Found," is an HTTP status code indicating that the server could not locate the requested webpage or resource. This can happen due to:
- A mistyped URL
- A broken or outdated link
- A deleted or relocated page
How To Fixed 404 Errors
1. Clear Browser Cache and Cookies
If you've visited the page before, outdated or corrupted cached data may cause loading issues. Clear your browser's cache and cookies, then try accessing the page again.
2. Identify Broken Links
Use tools like Google Search Console, Broken Link Checker, or SEO plugins to scan your website for broken links or missing pages. It's important to keep your internal links working properly.
3. Set Up 301 Redirects
If you've deleted or moved a page, create a 301 redirect to point the old URL to a new or relevant one. This ensures users and search engines are not led to dead ends.
4. Create a Custom 404 Page
A well-designed 404 page should:
- Explain that the page couldn’t be found
- Offer navigation to guide user back to relevant sections
- Help retain users by guiding them to relevant content
5. Update and Submit Your Sitemap
If you've changed your site’s structure, regenerate your XML sitemap and resubmit it to Google Search Console. This helps search engines stay updated and reduces the chance of 404s appearing in search results.
6. Use Friendly URLs
Avoid overly complex or dynamic URLs. Simple, readable URLs are easier to type, share, and maintain, Also they’re better for SEO too.
7. Track 404s with Analytics
Configure Google Analytics or Google Tag Manager to track 404 pages. This helps you understand where users are hitting errors and what pages need attention.
Need Help Fixing 404 Errors on Your Website?
- We offer expert site maintenance and support, including:
- Identifying and fixing broken links
- Setting up SEO-friendly redirects
- Designing effective and branded 404 pages
- Ongoing monitoring and error prevention
- Submitting updated sitemaps to search engines
Want to work with us?
Speak to one of our digital marketing specialists and we can design an online marketing growth plan for you.