SEO Glossary

Terms related to Search Engine Optimization, relevant to helping search engines better understand web content and intent, and to ranking higher in search results in order to get more organic web traffic.


301 Redirect

A 301 redirect permanently directs web traffic to a new URL, helping to maintain user experience and search engine rankings when URLs change.

404 Error

A 404 error, or "Page Not Found," happens when a web server can't locate a requested resource or webpage.

500 Error

A 500 Internal Server Error is a generic catch-all error code indicating that there was an error on the server.



CSS (Cascading Style Sheets) is a style sheet language that determines how a webpage (or any HTML document) looks.


HTTP Status Code

An HTTP Status Code is a three-digit number returned by a web server in response to a request, signaling either success, error, or the need for further action.


Keyword Cannibalisation

Keyword cannibalisation is both easy to do and easy to avoid, the key is understanding what it is.



A URL, or Uniform Resource Locator, functions as an address for resources on the internet.

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