Service Seeking vs SEO: A Comparison Between Using Service Seeking and Getting Your Own Website Found on Google
Key Takeaways
- Service Seeking vs SEO: While Service Seeking offers a quick start for business owners seeking immediate leads, SEO provides a long-term, sustainable solution for consistent lead generation and brand visibility.
- Long-term investment: Investing in SEO ensures organic growth over time, enhanced by strategies like content marketing and local SEO techniques, such as optimising your Google Business Profile.
- Multiple SEO benefits: Beyond just website ranking, SEO boosts brand credibility and local presence and can be paired effectively with paid ads for credibility.
- Expert assistance available: Websites That Sell offers top-tier online marketing solutions catering to businesses aiming for online prominence, with a special emphasis on helping business owners build, grow & scale their companies.
What is Service Seeking?
Service Seeking is an Australian-based online platform designed to connect customers with local business owners across all industries.
It acts as a marketplace where people can post jobs that they need to be done, and service providers can offer quotes for those tasks.
How does it work?
Users post a description of the job they require on Service Seeking's platform. Business owners can then provide quotes for these tasks. The customer assesses the quotes, checks reviews and ratings of the service providers, and selects the best fit for their needs.
Once a job is completed, customers can leave feedback, helping future users make informed decisions.
Who is it for?
Service Seeking is ideal for anyone in Australia looking to hire local professionals, from Accountants, Bricklayers, Draftsman, Hair Salons, Plumbers, Electricians, Cleaners and more.
On the flip side, it's also designed for service providers seeking to expand their client base, offering them a platform to find potential jobs and market their services.
What can I expect?
By using Service Seeking, customers can expect a variety of quotes from different service providers for their posted jobs, allowing them to choose based on budget, reviews, and experience.
Business owners, on the other hand, can anticipate exposure to a broad audience of potential clients and the opportunity to bid on various tasks relevant to their expertise.
What is SEO?
SEO, or search engine optimisation, is a game-changing strategy that can set your business apart in the crowded online space.
By elevating a website's presence on search engines like Google, businesses can not only gain visibility but also establish a powerful brand reputation. With SEO, you're not just being seen; you're being remembered.
How does it work?
Think of SEO as the spotlight that draws attention to the star of the show — your business.
Through a blend of on-page enhancements (like compelling content and strategic keyword usage) and off-page tactics (like influential backlinks), SEO ensures your business captures and holds the attention of your target audience right from the search results.
Who is it for?
SEO is vital for any business or individual wanting to improve their online visibility and increase organic web traffic.
From local business owners and e-commerce websites to bloggers and large enterprises, anyone aiming to reach a larger online audience can benefit from implementing SEO strategies.
What can I expect?
By embracing SEO, you're investing in a future where your business stands tall among competitors. It's not just about higher rankings, it's about cementing your brand's authority and expertise.
While SEO is a journey with its share of challenges, given the ever-evolving search engine algorithms, the rewards in terms of traffic, engagement, and conversions are unparalleled. With the right SEO partner by your side, this journey becomes a strategic rise to online dominance.
Service Seeking vs SEO: What's the Main Difference?
Service Seeking operates as a dedicated platform connecting business owners with potential clients by facilitating quotes for services. It's a centralised marketplace where businesses advertise their skills and await inquiries.
On the other hand, SEO is a broader digital marketing strategy aimed at enhancing a business's online visibility on search engines like Google. Instead of relying on a third-party platform, businesses optimise their own websites to attract a steady stream of organic traffic.
Essentially, while Service Seeking is about immediate connection within a platform, SEO is about long-term online presence and drawing visitors directly to your business's digital doorstep.
Pros & Cons of Service Seeking for Business Owners
Pros |
Cons |
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Immediate Exposure Business owners can quickly list services and start receiving inquiries, giving immediate access to potential customers or clients. |
Competition Being on a shared platform means businesses are often competing with many others for the same jobs, potentially driving prices down. |
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Simplified Marketing The platform reduces the need for individual marketing campaigns; this allows business owners to rely on the platform's existing user base. |
Dependence Relying solely on Service Seeking can be risky, as any changes to the platform or its algorithms can impact your business's leads. |
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Customer Reviews Positive feedback and ratings can boost a company's profile, helping them stand out in the marketplace. |
Fees The platform charges fees for leads, which can add up over time and cut into profits. |
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Budget Control Business owners can set their budget for leads, ensuring they only spend what they're comfortable with. |
Limited Branding While businesses can list their services and receive reviews, there's limited opportunity for comprehensive branding and personalised marketing. |
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Geographic Rargeting The platform gives the ability to target specific areas or cities, ensuring jobs that come through are within the company's service area. |
Potential For Negative Reviews Just as positive reviews can boost a profile, negative reviews can deter potential customers and harm a companies reputation. |
Pros & Cons of SEO for Business Owners
Pros |
Cons |
|---|---|
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Long-term Results Once a website ranks well on search engines, it can maintain its position and drive consistent traffic, leading to steady lead generation. |
Time-Consuming SEO results are not instantaneous. It can take months to see significant changes in rankings and traffic. |
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Builds Brand Credibility SEO can be customised according to specific business goals, target audience, and local areas, offering a more targeted marketing approach. |
Requires Consistent Effort SEO isn't just a one-time task. Regular content updates, backlinking, and staying updated with algorithm changes are essential. |
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Tailored Strategy SEO can be customised according to specific business goals, target audience, and local areas, offering a more targeted marketing approach. |
Algorithm Changes Search engines frequently update their algorithms. This means that rankings can fluctuate, and strategies may need to be adjusted. |
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Cost-Effective in The Long Run While there's an initial investment, SEO can offer a higher return on investment over time compared to pay-per-click (PPC) campaigns. |
Initial costs Hiring a reputable SEO company or expert can be an investment. Though the returns can be substantial, the upfront costs might deter smaller companies or start ups. |
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Increased Website Traffic A well-optimised website attracts more organic traffic, leading to more potential leads and conversions. |
Complexity The world of SEO is intricate, with various factors affecting rankings. Without expertise, it's easy to make mistakes that can hamper online visibility. |
Do I invest in Service Seeking or SEO?
When deciding between Service Seeking and SEO, there are several factors business owners should consider.
Budget plays a crucial role. While Service Seeking might offer quicker leads initially, SEO is a long-term investment that can provide sustained returns over time.
The timeframe is also pivotal. Businesses seeking immediate jobs might gravitate towards Service Seeking for its rapid turnaround, whereas those focused on long-term business growth and brand establishment would benefit more from a well-strategised SEO approach.
It's essential to assess immediate needs versus long-term goals to make an informed decision best tailored to the business's unique circumstances.
Which option is best for business owners for driving more leads, bookings & sales?
For any companies just dipping their toes into online marketing, Service Seeking might initially seem attractive. It's cost-effective and provides a swift avenue to get started, catering to those needing immediate results.
However, for those business owners with a vision for long-term growth, investing in SEO proves invaluable. Not only does SEO offer a long-term solution to driving consistent leads, but it can also be further amplified by strategies like content marketing, paid retargeting campaigns. enhancing your online presence and authority.
Local SEO strategies, such as optimising your Google Business Profile, ensuring you dominate in local searches and capturing target clients right in your vicinity.
What's more, for those looking to turbocharge their visibility, combining SEO with paid ads can double the impact, placing you at the top of search results and significantly boosting leads, bookings, and sales.
Next Steps: How to Make SEO Work For You
Diving into the world of online advertising and enhancing your presence on search engines can seem overwhelming, but with Websites That Sell on your side, you can make a true impact.
Our team has a wealth of knowledge in crafting an effective online marketing strategy, utilising the best online marketing tools and techniques. We've worked with a range of businesses to boost their online sales and offer unparalleled services.
If you have a lot of questions or feel unsure about the right direction forward, someone from our team is always available to guide you. Take the next step in elevating your site's prominence, and reach out to us for a free quote today.
Want to learn more?
Reach out to Websites That Sell on 1300 188 662 and ask for Sanjay, Camilla or David.
