Business that have bricks-and-clicks or a “online only” presence should always be on the lookout of new ways to increase sales. However… this is easier said than done. With overwhelming competition, price wars and the online space becoming overcrowded you’ve got to stand out. Incorporating marketing methods that are proven to drive sales over and over again are a must.
Here’s a few of these kind of methods that have stood the test of time and have proven to drive & increase sales significantly.
It doesn’t matter who it is… everyone has one favourite radio station – and it’s called WIIFM = What’s In It For Me! If all your marketing only talks about how great your product or service is, instead of focusing on the benefits your product produces for your customer sales are going to suffer. Remember: People buy on emotion and then justify the sale on logic.
2. Clear and Unambiguous Customer Testimonials:
Customer testimonials should be crisp and clear, and should never be dodgy or ambiguous in nature. It should highlight the manner in which the customer found the service or the product useful, and if it had solved a problem, it should spell out the original problem and the manner in which it was solved. This will relate to the specific need of a potential customer easily.
3. Linking The Call To Action With Timed Offers:
Creating a small window for an informed decision will certainly help pull fence sitters down to your side. Many visitors may often be those who have visited other similar sites and are undecided about using a particular service or product. It pays to help them make up their minds with subtle and overt messages of time barred exclusive offers and discounts.
4. Build Value Of Your Product or Service Before Going For The Sell:
This is a big mistake too many business owners make online. The only thing they compete on is price. This might be right for someone who has big buying power, however for the average business owner their quality of service, quality of product and uniqueness will differentiate them over price. Failing to build value upfront and convincing the prospect that what you have to offer is the perfect solution before mentioning the price is a guaranteed sales killer or at best a price comparison trigger. If you’ve got a great product or an amazing service, sell that concept first then proceed to the close.
5. Harness The Power Of Dramatic Demonstration:
There’s nothing better than dramatically demonstrating the power of your product. Your prospects will see how your product works. It’s ease of use or the quality of the outcome. It’s a great way to differentiate yourself from the competition. Great ways dramatically demonstrate your product or services are Before & Afters, Testimonials, Video demonstration, Live stream demonstrations. Regardless of how or where it is to be used, a visual always adds to the value of a product, as tangibles carry weight during decision making.
Now it’s your turn! Put these strategies to the test and see for yourself how effective they are. For instance, you could look at metrics of engagement and conversion, by letting a visitor interact on your website without a one of the above mentioned strategies and then include the strategy to understand how effective it really is. This will also give you a better idea of where, how and when to incorporate the right strategy in your marketing.